About Wes Kao
Wes Kao is a marketing expert who has led over 150 launches for Fortune 500 brands and startups. She was the co-creator and executive director of Seth Godin's altMBA. Previously, she led product and marketing at Flite (acquired by Snapchat), Bare Escentuals and Gap Inc.
More From Wes Kao
Writing
3 Reasons You Need to Improve Your Writing
As a changemaker and entrepreneur, your work probably involves writing as a way to inform, persuade or connect with your audience.
Communication Strategies
How to Deliver Bad News When It's Not Your Fault
People tend to shoot the messenger but there are ways to avoid the negative halo of bad news.