Entrepreneur Plus - Short White
For Subscribers

Don't Be Afraid Are you a big scaredy-cat? Here's how to turn terror into super-confidence.

By Jacquelyn Lynn

Opinions expressed by Entrepreneur contributors are their own.

If all the world's a stage, what should you do to combat thebusiness equivalent of stage fright? "Business is one seriesof important 'presentations' after another," saysDianna Booher, CEO of Booher Consultants in Colleyville, Texas, andauthor of Communicate with Confidence (McGraw-Hill)."Whether it's a formal speech or a conversation with apotential client, these are all ways we put ourselves and our ideason display. And if we're not 'on,' we're off-andoften out."

Your fears may or may not be rational, but in either case,Booher says, you can use them to build confidence and generate theadrenaline that pushes you to peak performance. She points out thatfear is a learned response, and if it can be learned, it can beunlearned-or at least harnessed. In attempting to control your fearand its companion, nervousness, remind yourself to never give in."Refuse to take that first step toward letting yourself fallapart," says Booher. "Instead of thinking about how youmight embarrass yourself, concentrate on your subject."

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Growing a Business

This Stock Screener is on Sale for Memorial Day

invest while mitigating risk with this top-rated stock screening app.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.