WebsiteCoach Launches Free Website Diagnostic for Business Owners Facing Agency Gatekeeping

Most business owners know when something is wrong with their website. Few can tell you what, or what it will cost to fix.

WebsiteCoach, a free website diagnostic tool, is built to close that gap. Point it at any URL and in under 60 seconds, it returns a plain-language report that identifies what’s broken, why it matters to the business, and what to fix first.

After 20 years running technical SEO audits at enterprise agencies, Ludwig Makhyan identified a recurring problem: business owners understood they had a performance or visibility gap, but every solution began with a $5,000 diagnostic fee that did nothing except describe the problem. The first half of every engagement went to producing a written explanation of what was already costing them money. By the time the owner could act, the budget was exhausted.

“You run a site audit, and you find out the checkout page is loading five seconds slower than it should, or your site isn’t visible to AI systems that answer customer questions directly,” Makhyan said. “The problem was never finding that information. It’s scattered across five different tools. We put it in one scan and wrote the results for a CEO, not a developer.”

WebsiteCoach evaluates more than 110 website signals across 15 categories, including performance, security, SEO, accessibility, and privacy-related configurations. Its reports organize findings around issues that can affect conversion, search visibility, and potential compliance risk, rather than presenting technical problems as an undifferentiated list.

Makhyan, who has published technical SEO research in Search Engine Journal and Search Engine Land, says another pattern emerged during years of audits: the underlying technical problems were often surprisingly consistent across businesses, even when the companies themselves were very different.

Instead of telling an agency, “My website feels slow,” the owner arrives with a specific list of what needs fixing, why it matters, and which expertise to hire. That shifts the conversation from vague complaints to concrete accountability; owners can write scopes, compare quotes objectively, and verify the work was actually delivered.

“I didn’t want to build another tool that spits out a grade and leaves you guessing,” Makhyan said. “If your score’s bad, the report should tell you the one or two things actually driving that number down, not bury it in forty line items.”

The WebsiteCoach scan is available without a credit card or account. Reports are available in more than 10 languages, with extra reports available starting at $10.

The platform is available at websitecoach.com.