The move only seems right for the company to also grow horizontally and compete with biggest rival Zomato internationally
A major roadblock has been the segmentation of the market by the entry of bigger corporates with brick and mortar setups
In the unorganized set up of the industry, dominated by local market mom-and-pop butcher shops and traders, quality is never an issue.
"There is no reason why the B2B logistics segment can't be cracked"
"We expect to receive around 500-700 orders per day within a month, which will make us operationally profitable on a city level"
And startups will continue to do so because there are the huge number of issues that are looking for innovative solutions.