Amada Senior Care Jumps 155 Spots, Landing at #167 on This Year’s Franchise 500 List

Here is a striking statistic: At this time, there are close to 60 million seniors over 65 in the U.S., representing over 17% of the population. Driven by the aging ‘Baby Boomer’ generation, this percentage is projected to rise another 22% by 2040¹.

Considering the drastic growth taking place within this demographic, it’s no surprise the home healthcare industry is expected to reach $473 billion by 2030².

With 75% of adults over age 50 wanting to stay in their own homes as they age³, Amada Senior Care is meeting this significant and growing demand to receive in-home care by expanding support for its franchise partners while also providing more comprehensive care options for families.

Strategic investments driving growth

Last year, Amada made sweeping and sizable investments across a range of franchise partner resources and solutions. Leadership believes these efforts led to the number of new locations doubling over the previous year, and reflect the brand’s resolve to redefine franchisor excellence in the home care sector across the U.S.

The team rebuilt operational systems based on direct partner feedback and bolstered the internal team with additional industry experts and coaches to guide owners at every stage of operation. Marketing strategies were updated as well, utilizing innovative materials proven to boost lead volume and quality. Training now includes targeted skills and compliance webinars to supplement the week-long hands-on Amada U experience.

A flexible business model for a growing market

Partners enjoy income flexibility and resilience through the wide range of diversified revenue streams provided by the Amada business model. These income sources include non-medical home care, medical staffing, VA benefits advocacy, long-term care insurance claims handling, and senior placement services. This array of income sources also allows owners to build deeper relationships with families and a variety of organizations over the long term.

Complementing this flexibility is Amada’s innovative approach to territory design. Utilizing specialized demographic data, they build protected, generously sized territories custom-built for local market demographics. This approach positions owners to launch quickly and grow within their market. The company is also intentionally selective about who they bring on, looking for entrepreneurially minded partners who share their values and are ready to implement a proven system from a nationally trusted brand. To ensure transparency throughout the process, they offer weekly educational webinars and Discovery Days, still hosted by the company’s founders.

Together, these many improvements resulted in Amada’s significant rise on the Entrepreneur 2026 Franchise 500 list, where the brand rose 155 spots from #322 in 2025 to #167 this year.

“Our goal to partner with quality franchise owners who are driven and passionate leaders speaks volumes about our commitment to excellence,” says Steve Kwon, Amada’s Senior Vice President of franchising. “When talent and values align, our partners grow faster, scale bigger, and build strong financial futures through the compassionate care they provide.”

Amada Franchise Inc. co-owner, Marcos Moura, adds, “Amada’s ability to serve and build up every franchise partner is stronger than ever before as we doubled down on the upgrades and enhancements we made to our wide range of support programs, marketing resources, specialized training, and available technologies.”

Amada has spent years investing in systems and tools that effectively serve the growing home healthcare demographic and worked hard to build a clear path forward for prospective franchisees. The brand is growing, it supports its owners, and it is ready to meet the needs of an aging population.

Click here to learn more about Amada Senior Care and their exciting franchise opportunities.

^{1 ACL, 2023 Profile of Older Americans (2024)
2 MarketsandMarkets, Home Healthcare Market worth US$473.8 billion by 2030 with 8.9% CAGR (2025)
3 AARP, Majority of Adults 50-plus Want to Age in Place, But Policies and Communities Must Catch Up (2024)}