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4 Reasons Why Digital Transformation Is Table Stakes for Small Businesses Small businesses are adapting to digital transformation to remain relevant in a changing economic landscape.

By Lil Roberts Edited by Amanda Breen

Opinions expressed by Entrepreneur contributors are their own.

The Covid-19 pandemic accelerated digital transformation in small businesses across the country. Digital transformation became table stakes for business survival during the pandemic and business success after it.

Small businesses are rising to the challenge and adopting the digital-first approach. They are making the leap into digitalization to respond to evolving consumer behavior and expectations, adapting to new working norms, putting data to work to drive performance and building business resiliency.

1. Respond to evolving consumer behavior and expectations

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