How Reachdesk Scaled Meaningful Corporate Gifting with Amazon Business

Corporate gifting has reemerged as a meaningful practice—for customers, prospects, and employees alike—as companies explore ways to stand out from crowded inboxes. It’s a valuable tool that savvy businesses use to create a tangible gesture that opens conversations and strengthens relationships. However, many companies find that gifting is difficult to scale and nearly impossible to measure. Reachdesk was built to solve these specific challenges.

Reachdesk is the one-stop solution for global gifting and swag. Rather than stitching together multiple vendors, catalogs, and fulfillment partners across regions, companies can manage gifting, shipping and storing logistics, and ROI measurement through a single platform. The platform reduces cost for customers by taking the complexity out of gifting and swag, handling everything from setup to performance metrics. Founded in 2018 after its founders experienced how difficult it was to manage gifting across multiple countries, Reachdesk was created to make sending and tracking thoughtful gifts easier for growing teams.

“We started Reachdesk to help companies build deeper connections with their customers and employees,” says Alex Olley, co-founder and Chief Revenue Officer, pointing to a shift many teams were already feeling as inbox-based outreach became easier to automate and harder to personalize. “Email response rates were getting lower and lower. It was becoming much harder to break through the digital noise.”

Here’s how this strategic company came to collaborate with Amazon Business and their suite of smart business buying tools to do what they do best—except even better.

Delivering moments that matter at scale

Reachdesk’s mission centers on what Olley calls “delivering moments that matter at scale,” an idea that shapes how the product is built and used.

“We didn’t want to be a business that was just enabling people to send junk,” he says. “Gifting could easily become another channel that you spam people with, and we want to avoid that.”

Instead, Reachdesk integrates directly into customer relationship management systems (CRMs), marketing, sales, and human resources tools, allowing gifting to be triggered at the right moment and measure its business impact after delivery. Olley says, “We connect with your tech stack so you can automate the entire process of gifting, swag, and direct mail,” tying automation directly to business outcomes. “We even guarantee 5X ROI in year one, because we are so confident that it works,” he adds.

Making gifting measurable

When a gift is delivered, that data flows back into the system. “If I send you a gift and I know you’ve received it, and that creates an opportunity in the CRM, we can say we created revenue for you as a business,” Olley says.

That visibility comes through Reachdesk Insights, a reporting tool built into the platform. “Reachdesk Insights lets teams see how gifting activity connects to pipeline movement and revenue outcomes,” Olley says. “We’re looking at how many meetings were created, the volume of the pipeline, and closed-won revenue.”

“Being able to justify that spend is critical,” Olley explains. “Gifting is no longer perceived as an expense. It’s something that has a measurable, tangible impact.”

How Amazon Business expands what Reachdesk can do

As Reachdesk scaled, customers required a broader product choice and quicker fulfillment without sacrificing simplicity. The Amazon Business API integration became central to solving that. Amazon Business serves as the technology and fulfillment provider, allowing Reachdesk to surface Amazon Business products directly inside its own experience while relying on Amazon Business to handle ordering and delivery.

When a Reachdesk customer selects a gift, the platform searches the Amazon Business catalog in real time through the API. Once the recipient accepts the gift, Reachdesk automatically places the order through Amazon Business, which manages fulfillment and shipping directly to the recipient. Delivery and acceptance data then flows back into Reachdesk and the connected CRM.

“What the API has given our customers is a never-ending opportunity to pick gifts,” says James Head, Reachdesk’s Lead Product Manager overseeing the integration. “With Amazon, we kind of get it all now,” Head says. “It really opens the door to opportunity, variety, and then the global piece as we integrate with more of Amazon’s platform.”

The Amazon Business integration is embedded directly into Reachdesk. “Everything is done by dynamic search,” Head explains. “We don’t have to do any product setup. Gifts are created on the fly when they’re ordered. It’s fully automated.” Because the experience lives entirely inside Reachdesk, teams interact with Amazon Business products through the Reachdesk interface they already use. Fulfillment happens through Amazon Business, with items shipped directly to recipients, often within a day or two, which allows teams to act quickly without planning far in advance.

Reachdesk also supports campaigns that combine Amazon-sourced gifts with items stored in its own global warehouses. “We allow customers to add an Amazon gift to items they already have stored in the warehouse,” Head explains. “We take it out of the Amazon package, repackage it with their branded swag and a gift note, and send it as one bundle, allowing our users to deliver unique moments that matter at scale.”

Scaling globally with responsibility

Amazon Business has helped Reachdesk expand into new regions while maintaining a consistent experience. “We’re gradually unlocking different regions with Amazon,” Olley says. “It allows us to tap into those regions based on demand from our customers.” Today, customers send gifts through the Reachdesk platform while Amazon Business supports fulfillment across hundreds of countries, resulting in hundreds of thousands of gifts delivered globally.

The integration also supports Reachdesk’s zero-waste approach. “We’re only sending when a recipient accepts a gift,” Olley says. “There’s no over-ordering and no unwanted swag sitting on shelves.” Fulfilling gifts closer to recipients further reduces shipping distance. “We try to reduce the distance items are traveling,” Olley explains.

Looking ahead, Reachdesk continues to invest in AI to help teams make better gifting decisions faster. “We’ve just launched an AI agent, Gifty, that helps you choose the right gift for someone,” Olley says. Integrated with Amazon Business, those recommendations stay tied to the campaign goal, recipient preference, and real product availability.

Click here to learn more about Amazon Business and how it can help your business scale operations.