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How the WWE Connects with Fans

WWE executive and professional wrestling personality Stephanie McMahon discusses marketing, entertainment and working alongside family.

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Stephanie McMahon is the chief brand officer of the WWE and the daughter of WWE chairman and CEO Vince McMahon. In this episode of #ThePlaybook, McMahon talks with host David Meltzer about connecting with fans and working in a family business.

McMahon talks about how marketers can break through the clutter by connecting to audiences on the platforms they're on and exhibiting authenticity. She also discusses the importance of antagonists in storytelling and how it parlays into the business practice of paying attention to what critics say.

McMahon talks about star power and how fans seek to engage with brands on a person-to-person level. She also talks about the challenges of working with family, but that there is strength in the shared passions and goals that family businesses have.

Related: How This Company's Tech Got to Mars

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