Subscribe for 50% off
Subscribe

How the WWE Connects with Fans

WWE executive and professional wrestling personality Stephanie McMahon discusses marketing, entertainment and working alongside family.

By
Opinions expressed by Entrepreneur contributors are their own.

Stephanie McMahon is the chief brand officer of the WWE and the daughter of WWE chairman and CEO Vince McMahon. In this episode of #ThePlaybook, McMahon talks with host David Meltzer about connecting with fans and working in a family business.

McMahon talks about how marketers can break through the clutter by connecting to audiences on the platforms they're on and exhibiting authenticity. She also discusses the importance of antagonists in storytelling and how it parlays into the business practice of paying attention to what critics say.

McMahon talks about star power and how fans seek to engage with brands on a person-to-person level. She also talks about the challenges of working with family, but that there is strength in the shared passions and goals that family businesses have.

Related: How This Company's Tech Got to Mars

Latest

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Watch the Pitch That Results in Life-Changing Investment and a Lot of Tears

Emotions and investment dollars run hot on the new episode of 'Elevator Pitch.'

10 Years Later: The Skimm Co-Founders are Transforming the Way Millennial Women are Taking Charge of their Futures

Carly Zakin and Danielle Weisberg of theSkimm sit down with Jessica Abo to look back at the past decade and talk about the future.

Knead Hospitality + Design Co-Founder Jason Berry on Innovative Leadership and Employee Retention

Interview with the cofounder of Knead Hospitality + Design about loving what you do, a revamped restaurant work week, and leading by committee.

How to Prepare for a Performance Review (And Not Lose Your Mind)

Annual performance reviews are a time to shine — and a time to freak out.

These 30 Questions Will Help Determine Your Success

In this video, Ben Angel breaks down why 70,000 entrepreneurs have answered the questions that predict their chances of succeeding or failing.

Are You Burnt Out or at Capacity?

The founder and CEO of Luminary shares how her global professional education and networking platform is helping women address the systemic challenges impacting women across all industries and sectors.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.