Get All Access for $5/mo

How This Ad Agency Got the Attention of An Entire Nation The Blank Edition campaign has become part of the Lebanese zeitgeist.

By Entrepreneur Staff

In 2019, the political system in Lebanon was in disarray. Politicians couldn't form a functioning government, and they used the newspaper to make excuses and play the blame game.

To deliver a message about the public's frustration with inaction, ad agency Impact BBDO created a brilliant campaign for the independent newspaper An Nahar. "We printed a completely blank edition of the paper," explains BBDO creative director Tres Colacion. "The concept was to illustrate that literally nothing was being done."

The blank paper sold out on multiple print runs. Citizens even used the blank pages to write their own headlines urging politicians to take action. The campaign won numerous honors from the advertising community, including thirteen awards at Cannes Lions. But Colacion says its human impact is what really leaves him humbled.

"The other day, someone told me they used our campaign as a reference for something they were working on, which was incredible," says Colacion. "To have people take something you did and influence what they are doing? There's no award that can mean as much as that."

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Anatomy Of An Ad

How This Ad Agency Got the Attention of An Entire Nation

How This Agency Is Using Creativity to Inspire Greatness in Others

How to Deliver a Serious Message Through Humor

How Do You Get People Excited About a Product That Doesn't Exist?

Fundraising

Getting Funding as a Minority-Owned Business Shouldn't Be a Far-Fetched Dream. Here's How This CEO is Making Public Capital More Available to All.

Historically, minority-owned businesses have faced barriers that limit their access to public capital and other necessary financial resources essential for scaling operations, innovating products, and expanding into new markets. It shouldn't be this way — raising public capital should be accessible for all, not just a privileged few.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Health & Wellness

90% of Execs Say Providing Employee Health Benefits Will Be Unsustainable By 2030 — Here's One Solution Businesses Need to Consider

Healthcare navigation is something that employers and employees can't afford to go without. Here's why.

Leadership

Why You Have to Let People Fail Now So They Can Succeed Later

Letting people fail helps them think critically and make their own decisions.

Leadership

Overnight Success as a Startup Is Unrealistic — Embrace the Uncertainty and Try This Instead.

The startup norm of "move fast and break things" is short-sighted. Here is why being patient will serve your business in the long run.

Travel

Reduce Business and Personal Airfare Costs by Saving Big with Matt's Flights

This week only, you can get a lifetime subscription for just $80.