Marketing - Page 7
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.
Drew Davis, founder of Crippling Hot Sauce, uses humor and business to make a major impact.
How to Write Emails That Stick and Get Action
Most SEO strategies are broken. Entrepreneurs chase rankings, traffic and backlinks — yet their revenue stays flat. This article exposes why traditional SEO fails to convert and reveals a revenue-first approach designed to turn organic visitors into paying customers.
Traditional Advertising is Dying — Here's Why Hyperlocal Is the New Normal
By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful conversation — connecting with consumers where and when it matters most.
How This General Store Turned NYC Hotspot Earned Michelin's Attention
Amir Nathan of Sami & Susu discusses taking financial risks, reinventing a restaurant and bringing Israeli flavors to New York City.
More Posts on Marketing
6 Powerful Insights to Reveal Your Customers' Deepest Desires
Whether you're an established business or a startup, effective lead generation is the key to shaping a business that will stand the test of time.
How to Spend Less Time on Email Marketing – And Still Make Money
Is email marketing taking up too much of your time and energy? Here are five ways to simplify your workflow – and still make sales with email.
These Women Grew Disney Weddings to $100 Million — Then Built a Multimillion-Dollar Sold-Out Business the Industry Had Never Seen Before: 'Like Lightning in a Bottle'
Wedding industry veterans Rebecca Grinnals and Kathryn Arce wanted to fill a significant gap.
How Startups Can Creatively Signal Trust in Their Product Messaging
With all of the options customers have today, startups must leverage creative messaging to signal trust and stand out from the competition. Here's how.
Everyone's on Their Phones — Why You Need a Mobile-First Communications Strategy
Businesses must embrace mobile-first strategies and use 5G, AI and data-driven insights to deliver secure and real-time customer experiences.
He Used AI to Make $70,000 in a Weekend — Here's How
A guide to building a powerful promotional campaign using free and low-cost tools like ChatGPT.
How to Make Your Business Look Bigger Than It Is — Without Faking It
Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without resorting to deception? Here's what you need to know.
A Long-Time Google Exec Shares the Secrets to Helping Customers Find Your Restaurant
Lisa Landsman, Google's head of industry engagement and SMB success, discusses eye-opening search trends and key data insights shaping restaurants for 2025.
The Top 10 Ways Small Businesses Can Make Money This Year
Experts share the small business trends they believe will make a difference to entrepreneurs' bottom line.
Why Most Branding Advice Is Wrong — and What Actually Works
Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.
Why Client-Centric Businesses Win — Lessons from Sir Alex Ferguson and Amazon
Successful leadership demonstrates that prioritizing people—whether in sports or business—is crucial for long-term growth and client loyalty.
