Join our Waitlist for Expert Advice!

Unlock the Power of Customer Data Learn about collecting and using customer and prospect data to provide the best experience you can for your customers.

Entrepreneur Media

It's one thing to start an ecommerce business. It's another thing entirely to track and analyze customer behavior and make changes to optimize for better customer service and more sales.

In other words, do you know what your customers are buying from you? More importantly, do you know what your customer would like to buy from you? Are you aware of their interests, their likes and dislikes, their product preferences? Are you doing the same for your prospects, partners, and anyone else in your professional community?

Join us for a 60-minute webinar called "Unlock the Power of Customer Data," presented by Comcast Business and Entrepreneur. Our expert panel will discuss the latest tools, technologies and best practices for collecting and then using your customer and prospect data to provide the best experience you can for your customers. You'll learn the following:

  • The importance of a customer relationship management (CRM) system for your business, the pros and cons, and the top application providers you should consider.
  • The latest methodology for collecting customer data from your website, mobile applications, "beacon" technologies and your point of sale system.
  • Powerful marketing automation applications that you can use for both inbound and outbound marketing activities that will leverage your CRM data.
  • How to use your data to nurture and educate your community through email, blogging, text, social media, webinars, events and other touchpoints.
  • And so much more.

Our expert panelists include Norman Guadagno, senior vice president of marketing at Boston-based Carbonite, a cloud service that online backup service that backs up documents, e-mails, music, photos and other files. Joining him is Brett Tolbert, vice president, SMB marketing for Comcast Business.

Gene Marks, president of sales and marketing consulting firm The Marks Group, will serve as moderator.

The Unlock the Power of Customer Data webinar will take place live Wednesday, June 28, 2017 at 9 a.m. PT / 12 p.m. ET.

Click below to sign up today.

Entrepreneur Events

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Business News

Are Apple Smart Glasses in the Works? Apple Is Eyeing Meta's Ran-Ban Success Story, According to a New Report.

Meta has sold more than 700,000 pairs of smart glasses, with demand even ahead of supply at one point.

Money & Finance

The 'Richest' U.S. City Probably Isn't Where You Think It Is

It's not located in New York or California.

Business News

Hybrid Workers Were Put to the Test Against Fully In-Office Employees — Here's Who Came Out On Top

Productivity barely changed whether employees were in the office or not. However, hybrid workers reported better job satisfaction than in-office workers.