6 Decisions That Could Change Your Business Founders share the one choice that altered their company's path.

Jan 21, 2020

This story appears in the January 2020 issue of Entrepreneur. Subscribe »

1. Asking for advice.

I hired a business coach seven years ago, and it helped me propel my company forward. As an entrepreneur, running a business feels like something you should be able to figure out on your own, but investing in a coach helped me raise the bar in every way. Not only was I able to shift my behaviors to identify and overcome self-imposed roadblocks, but it allowed me to be more engaged and hold myself accountable." -- Katie Conovitz, founder and CEO, TwelveNYC

2. Hiring for keeps.

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