The Importance of Partnership for Co-Founders Wine brand Avaline's co-founders Cameron Diaz and Katherine Power talk about how they complement each other as entrepreneurs.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Katherine Power and actor Cameron Diaz are the co-founders of Avaline, an organic, vegan-friendly wine brand. They talk with #ThePlaybook host David Meltzer about their business partnership, communicating with younger consumers and finding a passion for work.

Diaz talks about her interest in winemaking and about learning entrepreneurship from her co-founder. Power talks about Avaline's origins as she and Diaz identified a need for "clean" wine and sought to bring their solution to market.

Diaz and Power discuss their consumer and how their understanding of her interests in wellness and community has formed their business strategy. They talk about what each co-founder brings to their business relationship, including Diaz's curiosity and attention to detail and Power's entrepreneurial experience.

Both Diaz and Power talk about the importance of passion when starting a business, advising new entrepreneurs to "find what you love and figure out how to get paid for it."

Related: Bringing Efficiency to the Part-Time Workforce

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

After a 12-Year-Old's Side Hustle Made Over $4,000 in 1 Day, He and His Dad Grew the Business to Nearly $50,000 a Month: 'It Takes Commitment'

Madden Forrest and his father, Steven, turned their passion for football into a lucrative business.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Google, Spotify Down in a Massive Outage Affecting Tens of Thousands. Here's What We Know.

Both Google and Spotify appear to be down for thousands of users.

Business News

Meta Is Reportedly Offering Up to Nine-Figure Pay for Researchers on Its New Superintelligence AI Team

Meta CEO Mark Zuckerberg, 41, is overseeing the hiring of staff for the new 50-person team.

Business News

Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys

Mattel is also allowing its employees to use ChatGPT Enterprise to help design new products.

Starting a Business

This 'Dream' Side Hustle Out-Earned Her Corporate Salary in 2 Years — Now It's a $2 Million Business

Here's the exact blueprint she used to leave her W2 job behind and step fully into entrepreneurship.