How This 200-Year-Old Company Overcame a Lack of Name Recognition When Entering a New Market International brand Swire was unknown in the U.S. when it opened its hotel in Miami.

By C-Suite TV

Opinions expressed by Entrepreneur contributors are their own.

Swire is a global company that has been around for over 200 years. Within this group is Swire Hotels, which has hotels around the world and in the last few years opened its first hotel in the U.S. in Miami. Clare Laverty, AVP marketing and public relations for Swire Properties, sat down with Entrepreneur Network partner C-Suite TV's Jeffrey Hayzlett to discuss why Swire chose Miami for its first hotel in the U.S., Swire's distinctive style that offers its travelers personalized experiences and why she feels the company provide stability and trust for its guests.

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from C-Suite TV

To Succeed as a Woman in Business, You Need to Find Your Champion

To Be Successful, Your Brand Needs a Clear, Simple Focus

Your Competitive Advantage Is Not Your Product -- It's Your Story

Are People Born Leaders?

Editor's Pick

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Starting a Business

These Women Grew Disney Weddings to $100 Million — Then Built a Multimillion-Dollar Sold-Out Business the Industry Had Never Seen Before: 'Like Lightning in a Bottle'

Wedding industry veterans Rebecca Grinnals and Kathryn Arce wanted to fill a significant gap.

By Amanda Breen
Business News

Microsoft Leaked Internal Survey Reveals How Software Engineers Really Feel About Their $205,000 Median Pay

Is working at Microsoft a good deal? An internal survey shows how employees view the company.

By Sherin Shibu
Business News

This One Demographic Will Receive 'Most' of the $124 Trillion Great Wealth Transfer: 'More Money Than Ever Before'

Close to $100 trillion of the great wealth transfer will go to women.

By Sherin Shibu
Science & Technology

Tech Giants Are Pouring Billions Into AI Data Centers — Are We Ready for the Real Estate Shift That Comes With It?

A silent land rush is underway — AI giants like OpenAI and Meta are buying up real estate at an unprecedented scale. But why, and what does it mean for the future of property markets?

By Sabeer Nelli
Leadership

The Power of Thought in Shaping Your Success — How Mindset Drives Your Circumstances

Your mindset can either propel you to success or hold you back in mediocrity. Here's how you can start taking control of your thoughts to improve your business outcomes.

By Martin Rowinski