Marketing
Perfecting the Art of Cold Calling
Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
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Marketing
How to Design Your Business Logo
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Building a Business
How to Determine Your Working Capital Needs
Working capital has a direct impact on cash flow in a business. Consider these five common sources of short-term working capital financing.
Marketing
Defining Your Market in 7 Steps
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Building a Business
Defining Your Business Goals
When you're just starting up, it's a good idea to set goals for your company and align them with your personal goals as well. Consider this advice for setting goals that are realistic for you.
Marketing
Understanding Your ‘Unique Selling Proposition’
How to figure out what makes your business special and power up your sales.
Business Legal
Incorporating Your Business
When starting your business, it's worth taking the time to think through which legal structure will be best for you and your business. Here is some guidance on the basics.
Building a Business
Market Research: What It Is and How to Conduct It
To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it.
Building a Business
The Nonprofit Option
Looking to start a nonprofit business? This guide will get you started.
Business Accounting
SBA Loans: A Complete Guide for Small Business Owners
The Small Business Administration offers a variety of SBA loan programs to fit every stage of business development.
Business Accounting
How to Keep Family and Friends Loans Strictly Business
When borrowing from friends and relatives, make sure both parties are protected by putting the loan agreement in writing.
Building a Business
Business Structure Basics
With this basic guide, you'll be able to select the structure that suits your business best.
Building a Business
Self-Financing Your Startup
Explore these potential sources of capital for financing your business.
Business Ideas
Starting a Business: The Idea Phase
You know you want to start a business, but what do you do next? Here's how to find the perfect idea for your business.