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Bourbon

I Tried a $1,000 Mint Julep. Was It Worth It?
Marketing

I Tried a $1,000 Mint Julep. Was It Worth It?

At the Kentucky Derby, horses run for the roses and people run for these.
Dan Bova | 2 min read
The Bourbon Industry Was Opposed to Change. Then Jefferson's Bourbon Started Changing Everything -- and Winning.

The Bourbon Industry Was Opposed to Change. Then Jefferson's Bourbon Started Changing Everything -- and Winning.

Jefferson's Bourbon has upended the staid Kentucky liquor's heritage.
James Higdon | 15+ min read
How to Be Your Own Boss and Drink on the Job

How to Be Your Own Boss and Drink on the Job

After decades on Wall Street and in the asset management game, this successful businessman poured all of his energy into white oak barrels and came out with liquid gold. Here's your primer on the small-batch bourbon biz.
Dan Bova | 7 min read