FMCG: Page 3
Grand Old Parle Embraces Social Media Advertising To Tap the Millennial
The biscuit and confectionery maker is also using e-grocery platforms to promote brands such as Zing and Rola Cola
Resolutions to Make Businesses Better in 2020
As we step into the New Year, here are some of my key insights and big dreams
iD Fresh Foods enters Kolkata; eyes eastern market
The Bengaluru-based ready-to-cook food company also plans to expand footprint in west and north India
India's burgeoning 'ready-to-eat' segment stands out
While Nestle has entered the space, domestic foods companies are also expanding footprint
Notwithstanding Consumption Slowdown, This VC Still Bullish On the Space
Bengaluru-based Fireside Ventures focuses solely on companies in the consumer space, with some of their star investments being lifestyle electronics start-up Boat and health foods brand Yogabars.
Can Snacking be Healthy? Learn From This Start-up Run by Two Sisters
Yogabars, founded by Suhasini and Anindita Sampath, plans to expand its presence from 8,000 stores to 50,000 in the next three-four years, introduce new product lines and turn profitable in the next two years
This Startup Is Promoting Healthy and Tasty Snacking
Fancy munching on a slightly indulgent snack rather than a packet of crisps? ASAP Granola bars by WIMWI Foods marries the salubrious and the savoury, making it an ideal snack for on-the-go. Recently, WIMWI Foods raised funding from Parle, cementing its position as a rising FMCG player.
Wipro's VC Arm is Focused on Consumer & FMCG Start-ups. Here's All You Need to Know
The INR 200 crore fund will invest in new age tech-enabled consumer brands as well as companies which are working on innovative distribution models
This Indian Ice-cream Brand Aims a Turnover of INR 500 crore In the Next 5 Years
Having grown more than five-fold in the last 10 years, the home-grown company is betting on country-wide expansion and rebranding to reach greater heights.
How Digitization and Technology Power the FMCG Sector's Future Growth in India
The ability to digitize fast, optimize the use of Big Data Analytics & improve customer experience via e-retail will be the biggest differentiator as firms undertake digital transformation
Consumer Giants Are Cutting Down Workforce & Commodity Prices, Is Economic Slowdown the Reason?
After Parle's unemployment scare, HUL slashes prices of select product portfolios
This Iced Tea Maker is Eyeing a Large Beverages Market in India
The Founder of Brewhouse is making a case for Indian consumers to shun colas and embrace the fusion iced teas that Brewhouse is brewing
Let's Have A Yogic Affair
Going nuts with nutrition and breaking the monotony from healthy eating, Nutty Yogi finds a sweet spot amidst leading 'nutty lives but with yogic food'
#5 Ways FMCG Brands Can Bypass Checkpoints In The New Rural Battlefield
Here are a few important aspects that brands should consider while they plan to venture into the unexplored interior parts of the country
3 Trends FMCGs Can't Ignore to Grow in Asia
As multinational FMCGs seek to carve out a share of Asian markets (notably India, Indonesia and China), many are finding that smaller, local brands are tough adversaries