FMCG

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News and Trends

Wipro's VC Arm is Focused on Consumer & FMCG Start-ups. Here's All You Need to Know

The INR 200 crore fund will invest in new age tech-enabled consumer brands as well as companies which are working on innovative distribution models

Growth Strategies

This Indian Ice-cream Brand Aims a Turnover of INR 500 crore In the Next 5 Years

Having grown more than five-fold in the last 10 years, the home-grown company is betting on country-wide expansion and rebranding to reach greater heights.

Technology

How Digitization and Technology Power the FMCG Sector's Future Growth in India

The ability to digitize fast, optimize the use of Big Data Analytics & improve customer experience via e-retail will be the biggest differentiator as firms undertake digital transformation

Finance

Consumer Giants Are Cutting Down Workforce & Commodity Prices, Is Economic Slowdown the Reason?

After Parle's unemployment scare, HUL slashes prices of select product portfolios

Business News

This Iced Tea Maker is Eyeing a Large Beverages Market in India

The Founder of Brewhouse is making a case for Indian consumers to shun colas and embrace the fusion iced teas that Brewhouse is brewing

Starting a Business

Let's Have A Yogic Affair

Going nuts with nutrition and breaking the monotony from healthy eating, Nutty Yogi finds a sweet spot amidst leading 'nutty lives but with yogic food'

Growth Strategies

#5 Ways FMCG Brands Can Bypass Checkpoints In The New Rural Battlefield

Here are a few important aspects that brands should consider while they plan to venture into the unexplored interior parts of the country

Growth Strategies

3 Trends FMCGs Can't Ignore to Grow in Asia

As multinational FMCGs seek to carve out a share of Asian markets (notably India, Indonesia and China), many are finding that smaller, local brands are tough adversaries

News and Trends

This Biryani Now Has the "Dum" of INR 30 cr in its Kitty

Biryani By Kilo (BBK) has raised $4.3million (INR 30 crore) in a funding round led by IvyCap Ventures

Entrepreneurs

How the Only Listed Indian Beverage Company, Manpasand Beverages Meets its Doom

A series of unexpected events has impacted the company's growth and consequently, resulted in loss of profit and reputation it has made over the decades

Growth Strategies

Tips to Enter a Nascent (FMCG / FnB) Market

FMCG the industry is fast evolving and in order to survive in the market manufacturers and suppliers need to keep up with the trends

Growth Strategies

New-age FMCG Businesses Changing the Way Indians Consume

With online platforms becoming the preferred option to shop, what's scope for retail businesses?

News and Trends

ITC's Longest-serving Chairman YC Deveshwar Passes Away

The man who transformed the cigarette business into India's leading FMCG brand

Growth Strategies

Fitting Square Pegs in Round Holes: The Joy of finding Product-Market Fit

The price leader in the industry will capture the market focused on price and the quality leader will gain market share of customers looking for higher-end products

Leadership

Baba Ramdev Wants to Take Patanjali Global

We have created more than five thousand brands because of one reason only and that is to establish a sense of honour for our nation