Yes, You Should Wash Your Jeans, Says the CEO of Levi's. But His Unexpected Method Might Raise Some Eyebrows.
Laundering denim is a controversial subject.
Jeans Made Out of…What? One Company Dared to Go Where None Had Before — and Even Levi's Is On Board.
Stacy Flynn, CEO and co-founder of textile innovations company Evrnu, is redefining fashion's sustainable future.
The denim brand claims the move will be more "sustainable" — but has yet to clarify how.
Most Vintage Jeans Sell for About $100. These 19th-Century Levi's Found in a Mine Shaft Just Sold for Much, Much More.
The jeans, which were found five years ago in the American West by a "denim archeologist," are shockingly intact.