Marketing

Why Marketers Should Spend More Time Spying on Their Competition
Competitive Intelligence

Why Marketers Should Spend More Time Spying on Their Competition

Sure, it sounds shady. But all great marketers spy on the competition. Here's how to do it effectively.
Aj Agrawal
The NBA's Marketing Superstar
Marketing

The NBA's Marketing Superstar

Atlanta Hawks' CMO Melissa Proctor discusses being on the forefront of sports marketing
Yaniv Masjedi
The 7 Things Successful Content Marketers Do Differently
Content Marketing

The 7 Things Successful Content Marketers Do Differently

Do you ever question whether you're doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?
Jayson DeMers
How to Run an Instagram Contest That Attracts More Eyeballs
Instagram

How to Run an Instagram Contest That Attracts More Eyeballs

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.
Kim Walsh-Phillips
5-Step Guide to Crowdsourcing Like a Pro
Take It From The Pros

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.
Jim Joseph
4 Reasons to Consider a Domain Name Change for Your Startup
Take It From The Pros

4 Reasons to Consider a Domain Name Change for Your Startup

New top-level domains are going to be the digital real estate of the future.
Robert Bruce
How Often Should You Send Marketing Emails?
Email Marketing

How Often Should You Send Marketing Emails?

There's no magic number. Find your sweet spot.
Renzo Costarella
Learn the Human Approach to B2B Selling
Sales Strategies

Learn the Human Approach to B2B Selling

You may not need a sales script after this.
Alex Berman
3 Ways to Master Social Media Content Marketing
Marketing

3 Ways to Master Social Media Content Marketing

Learn from these great business bloggers.
Carol Barash
7 Things to Think About For Your Startup's Typography
Take It From The Pros

7 Things to Think About For Your Startup's Typography

Typography is the most effective and meaningful vehicle for your brand personality.
Simon Endres
An Insider's Guide to LinkedIn Marketing
Linkedin

An Insider's Guide to LinkedIn Marketing

How to engage with every new connection.
Mark Fidelman
2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)
Personalization

2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?
Ronnie Nijmeh
How Marketing Psychology Can Improve Your Bottom Line
Take It From The Pros

How Marketing Psychology Can Improve Your Bottom Line

Make these quick adjustments and bring in more sales.
Amar Hussain
4 Ways to Make An Irresistible Offer Without Selling
Presentations

4 Ways to Make An Irresistible Offer Without Selling

Learn how to overcome fears of public speaking and over-selling-no matter the presentation.
Dustin Mathews
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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