Marketing

7 Factors to Consider with Free v. Paid Public Speaking
Public Speaking

7 Factors to Consider with Free v. Paid Public Speaking

Speaking at events for "free" is more valuable than you think, and here's seven reasons why.
Dustin Mathews
3 Ways to Secure Impressive People for Your Event
Take It From The Pros

3 Ways to Secure Impressive People for Your Event

Remember the disastrous Fyre Festival and its promised star power? Don't let the same happen to you.
Erik Huberman
What 500 Community Managers Can Teach About Building a Community
Community building

What 500 Community Managers Can Teach About Building a Community

We've moved beyond seeing "community" as just a means to get fresh customers and leads in the door.
Sujan Patel
Why Affiliate Networks Are So Important to Online Affiliate Marketing
worth-knowing

Why Affiliate Networks Are So Important to Online Affiliate Marketing

The affiliate-marketing sector may soon usurp email from its coveted position at the top of the heap.
Toby Nwazor
The 5 Most Common SEO Myths
SEO

The 5 Most Common SEO Myths

There many misconceptions about search engine optimization that you should learn.
Jason Parks
Nap-Happy Spain Finally Gets Its First Nap Cafe
Sleep

Nap-Happy Spain Finally Gets Its First Nap Cafe

But the topic of siestas in the European country is more complicated than you'd think.
Stephen J. Bronner
How to Know if Your Facebook Ad Is Successful
worth-knowing

How to Know if Your Facebook Ad Is Successful

You wouldn't throw money into another area of your business without understanding how you'll produce a return, so don't fall into that trap with Facebook ads.
Emily Hirsh
Why Personal Branding Must Be Your First Focus
Take It From The Pros

Why Personal Branding Must Be Your First Focus

Consumers won't buy from your company until they trust you.
Mike Wood
How Changes to the Way We Search Will Impact Businesses
Search

How Changes to the Way We Search Will Impact Businesses

Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.
John Marcinuk
3 Types of Effective Digital Ads You Haven't Yet Tried
Business Moving Forward

3 Types of Effective Digital Ads You Haven't Yet Tried

Reddit? Outbrain? Taboola? Have you considered these yet?
Nathan Chan
So, You've Taken the Reins as Owner . . . Now, What?
Take It From The Pros

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Holly Mason
Reward Your Referral Sources and Earn More Business With These 2 Simple Steps
Networking

Reward Your Referral Sources and Earn More Business With These 2 Simple Steps

How to earn more customers with networking techniques.
Ivan Misner
6 Critical Trade Show Mistakes to Avoid
Trade Shows

6 Critical Trade Show Mistakes to Avoid

If you don't get the most out of your trade show it may be nothing more than a waste of your time and money.
Charles Dugan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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