Marketing
Competitive Intelligence
![Aj Agrawal]()
Why Marketers Should Spend More Time Spying on Their Competition
Sure, it sounds shady. But all great marketers spy on the competition. Here's how to do it effectively.
Marketing
![Yaniv Masjedi]()
The NBA's Marketing Superstar
Atlanta Hawks' CMO Melissa Proctor discusses being on the forefront of sports marketing
Content Marketing
![Jayson DeMers]()
The 7 Things Successful Content Marketers Do Differently
Do you ever question whether you're doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?
Instagram
![Kim Walsh-Phillips]()
How to Run an Instagram Contest That Attracts More Eyeballs
10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.
Take It From The Pros
![Jim Joseph]()
5-Step Guide to Crowdsourcing Like a Pro
Make sure your audience loves your product before you even make it.
Take It From The Pros
![Robert Bruce]()
4 Reasons to Consider a Domain Name Change for Your Startup
New top-level domains are going to be the digital real estate of the future.
Email Marketing
![Renzo Costarella]()
How Often Should You Send Marketing Emails?
There's no magic number. Find your sweet spot.
Sales Strategies
![Alex Berman]()
Learn the Human Approach to B2B Selling
You may not need a sales script after this.
Take It From The Pros
![Simon Endres]()
7 Things to Think About For Your Startup's Typography
Typography is the most effective and meaningful vehicle for your brand personality.
Personalization
![Ronnie Nijmeh]()
2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)
How can a company personalize experiences for customers, even as its customer base continues to grow?
Take It From The Pros
![Amar Hussain]()
How Marketing Psychology Can Improve Your Bottom Line
Make these quick adjustments and bring in more sales.
Presentations
![Dustin Mathews]()
4 Ways to Make An Irresistible Offer Without Selling
Learn how to overcome fears of public speaking and over-selling-no matter the presentation.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
