Marketing

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
Ecommerce

These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants

In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
Phil Barrett
Customer Service Representatives Are Your Public Face
Customer Service

Customer Service Representatives Are Your Public Face

When a customer is unhappy and ready to write off your company, you want them dealing with the best people you can hire.
Phil La Duke
3 of the Top Opportunities and Challenges for Digital Marketing in 2017
Digital Marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.
Brian Hughes
5 Secrets to Writing Sales Emails That Prospects Will Reply To
Email Marketing

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.
Marc Wayshak
4 Assumptions Needed to Deliver 5-Star Customer Service
Customer Service

4 Assumptions Needed to Deliver 5-Star Customer Service

If you hear from a customer, it's probably not because they are happy.
Tor Constantino
Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
John Pilmer
Think You're a Good Speaker?
Public Speaking

Think You're a Good Speaker?

If your audience is checking their watches, you're not.
Gene Marks
How to Get to the Next Level in Anything
Sales

How to Get to the Next Level in Anything

Its all about attitude.
Grant Cardone
SEO Strategy in 2017: What's Most Important?
SEO

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.
Nathan Sinnott
Your Business Can Be Boring But Your Marketing Can't
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Josh Steimle
5 Tips for Finding the Best Digital Marketing Agency for Your Business
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Eric Samson
5 Types of Visual Content That Will Optimize Your Conversion Rates
Content

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.
Why You Shouldn't Run Your Business Like the National Football League
NFL

Why You Shouldn't Run Your Business Like the National Football League

Most brands couldn't withstand the amount of public criticism and negative press the NFL has absorbed. Your brand is probably one of these.
John Brubaker
Making This One Simple Request to Your Search Agency Will Produce Major Results
Online Marketing

Making This One Simple Request to Your Search Agency Will Produce Major Results

Why you need to ask for direct access to campaigns.
Mike Le
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.