Marketing
Content Strategy
![James Parsons]()
5 Ways to Avoid Writing Content That Will Never Be Read by Anyone
Get exposure by writing smart.
Public Speaking
![Dustin Mathews]()
7 Factors to Consider with Free v. Paid Public Speaking
Speaking at events for "free" is more valuable than you think, and here's seven reasons why.
Take It From The Pros
![Erik Huberman]()
3 Ways to Secure Impressive People for Your Event
Remember the disastrous Fyre Festival and its promised star power? Don't let the same happen to you.
Community building
![Sujan Patel]()
What 500 Community Managers Can Teach About Building a Community
We've moved beyond seeing "community" as just a means to get fresh customers and leads in the door.
worth-knowing
![Toby Nwazor]()
Why Affiliate Networks Are So Important to Online Affiliate Marketing
The affiliate-marketing sector may soon usurp email from its coveted position at the top of the heap.
SEO
![Jason Parks]()
The 5 Most Common SEO Myths
There many misconceptions about search engine optimization that you should learn.
Sleep
![Stephen J. Bronner]()
Nap-Happy Spain Finally Gets Its First Nap Cafe
But the topic of siestas in the European country is more complicated than you'd think.
worth-knowing
![Emily Hirsh]()
How to Know if Your Facebook Ad Is Successful
You wouldn't throw money into another area of your business without understanding how you'll produce a return, so don't fall into that trap with Facebook ads.
Take It From The Pros
![Mike Wood]()
Why Personal Branding Must Be Your First Focus
Consumers won't buy from your company until they trust you.
Search
![John Marcinuk]()
How Changes to the Way We Search Will Impact Businesses
Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.
Business Moving Forward
![Nathan Chan]()
3 Types of Effective Digital Ads You Haven't Yet Tried
Reddit? Outbrain? Taboola? Have you considered these yet?
Take It From The Pros
![Holly Mason]()
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Networking
![Ivan Misner]()
Reward Your Referral Sources and Earn More Business With These 2 Simple Steps
How to earn more customers with networking techniques.
Trade Shows
![Charles Dugan]()
6 Critical Trade Show Mistakes to Avoid
If you don't get the most out of your trade show it may be nothing more than a waste of your time and money.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
