Marketing

6 Mistakes to Avoid When You Make a Promotional Video
Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video

Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
Zach Cutler
7 Tools That Make Interactive Content Creation Easy
Web Content

7 Tools That Make Interactive Content Creation Easy

Engage your audience and customers with these simple and fun-to-use tools.
Aaron Agius
4 Ways Technology Is Changing the Events Industry
Technology

4 Ways Technology Is Changing the Events Industry

How mobile ticketing and new apps are revolutionizing an age-old business.
Sheila Eugenio
Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban
Commercials

Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban

This company is using the policy to its advantage.
Rose Leadem
How to Create a Viral Video Smash Hit
Viral Marketing

How to Create a Viral Video Smash Hit

If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
Nathan Chan
8 Social Media Secrets Every Entrepreneur Should Know
Social Media Marketing

8 Social Media Secrets Every Entrepreneur Should Know

Here are the secret avenues I have learned over the years that can lead you to big success with your social media strategy.
Andrew Medal
How She Built a $50 Million Postcard Empire
Direct Mail

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
The Oracles
Why Are Simple Marketing Messages the Most Impactful?
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Jill Schiefelbein
Boost Facebook Engagement With These 3 Psychology Principles
Facebook Marketing

Boost Facebook Engagement With These 3 Psychology Principles

Try these tactics if your Facebook marketing strategy is starting to feel a little stiff.
Wade Harman
How Targeted Marketing Can Improve Your Brand's Efficiency
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Jim Joseph
4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers
Online Retail

4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

Follow these steps to beat Amazon at its own game.
George Georgallides
7 Mobile Trends Every Small Business Should Follow This Year
Mobile

7 Mobile Trends Every Small Business Should Follow This Year

Every year, new technologies arise that facilitate the small business marketing.
What Happened When I Test Drove a $350,000 Bentley Mulsanne
Marketing

What Happened When I Test Drove a $350,000 Bentley Mulsanne

Entrepreneur Network partner Bryan Elliott goes behind the brand with Bentley Motors.
Bryan Elliott
How to Optimize Your Product Online
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Thomas Smale
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.