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Marketing

Facebook

7 Ways to Create Facebook Ad Offers That Grab Readers' Attention

By putting these seven building blocks into your ad lineup, you can develop ads that draw people in.
Google

The Google Guidelines You Must Follow – or Risk Losing Your AdWords Account

Stay in Google's good graces with these easy-to-follow tips.
Money Savers

15 Money-Saving Apps for People Tired of Being Nickle-and-Dimed

A service fee here, a late fee there, unless we get some help it adds up faster than we can keep track.
Increasing Conversions

3 Tips for Turning Your Buyer's Journey Into a Reliable Conversion

Brands that provide customers with high-quality research materials before those customers make a purchase are more likely to win their trust.
Visual Content

4 Ways to Make Visual Search Work for Your Customers and Your Company

Don't get caught on the wrong side of history. Plan your next steps now.
Ad Retargeting

You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

Are you tempted to go all in on your ad spend this year? Read this first.
SEO

9 Key Questions to Ask an SEO Company Before Hiring It -- or Firing It

Here are the questions to ask your SEO company to will give you a better understanding of its strategy before hiring it (or considering tossing it to the curb).
Infographics

7 Ways to Create a Killer Marketing Video (Infographic)

Here's how your business can use video to better engage your audience and tell your brand's story.
Year End Planning

3 Trends That Will Shape Your Marketing Efforts in 2018

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Marketing

4 B2B Marketing Trends You Can't Afford to Miss in 2018

Lack of strategy is the primary reasons why content initiatives fail.
Branding

Online Sales and the Importance of Branding Your Business From Day 1

One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.
Mobile Marketing

4 Tips for Creating Mobile-First Content That Converts

A mobile-first mindset is crucial to convert your visitors into leads and customers.
Self-Publishing

10 Steps to Self-Publish Your Book Like a Bestseller

People do judge a book by its cover and content, which influences sales and your reputation.