Marketing

3 Keys to Creating Engaging Content
Marketing Bootcamp

3 Keys to Creating Engaging Content

To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
Steve Lazuka
3 Ways Pokémon Go Can Be Useful for Marketing
Marketing Bootcamp

3 Ways Pokémon Go Can Be Useful for Marketing

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Clair Kim
How to Make the Mobile Job Application Experience Great for Candidates
Marketing Bootcamp

How to Make the Mobile Job Application Experience Great for Candidates

Get the mobile recruiting experience wrong and you might be scaring off the talent you need.
Kes Thygesen
6 Ways To Increase Your Brand's Online Credibility
Marketing Bootcamp

6 Ways To Increase Your Brand's Online Credibility

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
Ajay Paghdal
5 Companies That Excel at Video Marketing
Marketing Bootcamp

5 Companies That Excel at Video Marketing

Video marketing techniques provide companies greater engagement with customers than ever before.
Ayodeji Onibalusi
3 Story Structures Every CEO Needs to Master
Marketing Bootcamp

3 Story Structures Every CEO Needs to Master

The best CEOs are master storytellers.
Carol Barash
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Marketing Bootcamp

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
Why Your Internet Leads Aren't Converting
Marketing Bootcamp

Why Your Internet Leads Aren't Converting

Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.
Grant Cardone
To Invest in Mobile or Not to Invest in Mobile... That is the Question
Marketing Bootcamp

To Invest in Mobile or Not to Invest in Mobile... That is the Question

You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
SC Moatti
Simple Is the Only Solution for Retailers
Marketing Bootcamp

Simple Is the Only Solution for Retailers

Every entrepreneur has the same question: How do I get new clients?
Tracy Byrnes
The 3 Best Ways for Your Business to Get Early Exposure
Marketing Bootcamp

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
5 Ways to Make Your Ecommerce Business Stand Out
Marketing Bootcamp

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Thomas Smale
10 Principles for Creating an Effective Public Relations Plan
Marketing Bootcamp

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
Why No Single Software Program Alone Will Fix Your Content Marketing
Marketing Bootcamp

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Kelsey Meyer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.