Marketing

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Marketing Bootcamp

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
Want to Make 6 Figures From Your Amazon FBA Business? Here's How.
Marketing Bootcamp

Want to Make 6 Figures From Your Amazon FBA Business? Here's How.

You'll need a lot of financial resources, plenty of products to sell -- and a website.
Thomas Smale
5 Ways New Companies Are Capturing the Growing Senior Market
Marketing Bootcamp

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Dan Blacharski
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Marketing Bootcamp

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Dan Blacharski
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Bootcamp

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
3 Common Misconceptions About Marketing Your Business
Marketing Bootcamp

3 Common Misconceptions About Marketing Your Business

You can easily start your own mobile app company, but how can you go about gathering and retaining leads?
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Bootcamp

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson
3 Ways B2B Sales Will Change in the Next 20 Years
Marketing Bootcamp

3 Ways B2B Sales Will Change in the Next 20 Years

Learn what this entrepreneur predicts for the year 2036.
Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals
Marketing Bootcamp

Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals

Offer your best promotions and get to the point, already -- or customers will unsubscribe just as quickly as they opted in to receive your instant messages.
9 Ways to Speed Up Content Creation and Connect With More Users
Marketing Bootcamp

9 Ways to Speed Up Content Creation and Connect With More Users

Apply agile marketing practices to crowdsource knowledge, prioritize critical tasks and know when it's time to move on.
Andrew Raso
5 Psychological Hacks to Get Your Marketing Budget Approved
Marketing Bootcamp

5 Psychological Hacks to Get Your Marketing Budget Approved

Try out these simple tricks to boost the chances of a budget approval.
The Shocking Truth About Louise Delage's Instagram Account
Marketing Bootcamp

The Shocking Truth About Louise Delage's Instagram Account

The secrets of this social-media sensation reveal many truths about life, online and real world.
Lesya Liu
4 Social-Media Mistakes Your Business Can't Afford to Make
Marketing Bootcamp

4 Social-Media Mistakes Your Business Can't Afford to Make

Effective social media is never easy but if you don't get these basics right, it's impossible.
Jonathan Long
Job Search Tactics That Work
Marketing Bootcamp

Job Search Tactics That Work

Having a diploma can only get you so far in today's world.
Alex Freund
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.