Marketing
Marketing Bootcamp ![Steve Lazuka]()
3 Keys to Creating Engaging Content
To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
Marketing Bootcamp ![Clair Kim]()
3 Ways Pokémon Go Can Be Useful for Marketing
Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Marketing Bootcamp ![Kes Thygesen]()
How to Make the Mobile Job Application Experience Great for Candidates
Get the mobile recruiting experience wrong and you might be scaring off the talent you need.
Marketing Bootcamp ![Ajay Paghdal]()
6 Ways To Increase Your Brand's Online Credibility
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
Marketing Bootcamp ![Ayodeji Onibalusi]()
5 Companies That Excel at Video Marketing
Video marketing techniques provide companies greater engagement with customers than ever before.
Marketing Bootcamp ![Carol Barash]()
3 Story Structures Every CEO Needs to Master
The best CEOs are master storytellers.
Marketing Bootcamp ![Melissa DiGianfilippo]()
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Marketing Bootcamp ![Grant Cardone]()
Why Your Internet Leads Aren't Converting
Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.
Marketing Bootcamp ![SC Moatti]()
To Invest in Mobile or Not to Invest in Mobile... That is the Question
You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
Marketing Bootcamp ![Tracy Byrnes]()
Simple Is the Only Solution for Retailers
Every entrepreneur has the same question: How do I get new clients?
Marketing Bootcamp ![Jessica Herrin]()
The 3 Best Ways for Your Business to Get Early Exposure
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Marketing Bootcamp ![Thomas Smale]()
5 Ways to Make Your Ecommerce Business Stand Out
How can you foster customer loyalty in an increasingly brand-agnostic world?
Marketing Bootcamp ![Craig Cincotta]()
10 Principles for Creating an Effective Public Relations Plan
Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Marketing Bootcamp ![Kelsey Meyer]()
Why No Single Software Program Alone Will Fix Your Content Marketing
Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.