Marketing

Is Your Content King or Just The Court Jester?
Marketing Bootcamp

Is Your Content King or Just The Court Jester?

Content is king, but not all content is created equal. Good content requires a bigger investment than Fiverr.
Dan Blacharski
3 Steps to Simplify Your Marketing
Marketing Bootcamp

3 Steps to Simplify Your Marketing

Entrepreneur Network partner Ben Angel explains how to clean up a messy marketing plan by breaking it into three phases.
Entrepreneur Staff
Why Every Growing Business Should Have a CDO
Marketing Bootcamp

Why Every Growing Business Should Have a CDO

By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.
Deren Baker
9 Resources That Marketing and Sales Teams Are Using in 2016
Marketing Bootcamp

9 Resources That Marketing and Sales Teams Are Using in 2016

Start with Unomy, Mention, GrowthList and six other tools detailed here, and see where they take you.
Anna Johansson
That Justice Department Staffer Didn't Mean to Tweet That
Marketing Bootcamp

That Justice Department Staffer Didn't Mean to Tweet That

Welcome to our ever-expanding collection of the worst social media fails of 2016.
Lindsay Friedman
The One Rule for Every Piece of Content You Create
Marketing Bootcamp

The One Rule for Every Piece of Content You Create

Entrepreneur Network partner Salma Jafri shares a key insight to help you produce content that creates value for your audience.
Entrepreneur Staff
6 Ways to Make Your Business Look Big While You're Still Growing It
Marketing Bootcamp

6 Ways to Make Your Business Look Big While You're Still Growing It

If customers are more comfortable thinking they are dealing with a larger business, make them comfortable.
Lucinda Watrous
FlockU if You Haven't Figured Out How to Market to Millennials
Marketing Bootcamp

FlockU if You Haven't Figured Out How to Market to Millennials

A site for college kids by college kids should be an advertisers dream come true.
Tracy Byrnes
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
Marketing Bootcamp

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Jim Joseph
5 Rules for Getting Global Customers
Marketing Bootcamp

5 Rules for Getting Global Customers

It's a big country, but it's a much bigger world. Transform your marketing strategy to lure customers everywhere.
Timothy Sykes
4 Things Online Business Owners Can Learn From Pokémon Go
Marketing Bootcamp

4 Things Online Business Owners Can Learn From Pokémon Go

Let your business take a lesson from this popular game: Forge a connection between the online and offline worlds.
Thomas Smale
How Big Brands Did World Emoji Day
Marketing Bootcamp

How Big Brands Did World Emoji Day

We give a thumbs up to these tweets from the global holiday.
Grace Reader
The 4 Laws of Content Marketing
Marketing Bootcamp

The 4 Laws of Content Marketing

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin share their advice on how to produce great content that attracts customers.
Entrepreneur Staff
9 Reasons Your Infographic Didn't Succeed
Marketing Bootcamp

9 Reasons Your Infographic Didn't Succeed

Infographics aren't a set-it-and-forget-it marketing strategy.
James Parsons
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.