Marketing

Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.
Marketing Bootcamp

Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.

Called by a colleague 'one of the world's top digital marketers' Aaron Agius is looking to take your questions on SEO, social media marketing, content marketing and more.
Andrea Huspeni
Stop Talking About Millennials and Get Ready for Gen Z
Marketing Bootcamp

Stop Talking About Millennials and Get Ready for Gen Z

Be prepared. This is a group of rebels.
Prioritize Your Marketing Tasks With These 6 Steps
Marketing Bootcamp

Prioritize Your Marketing Tasks With These 6 Steps

What's important? What's not? Learn to assign your tasks to categories of importance in order to manage the load.
Eric Siu
The World-Changing Power of Sharing Your Story
Marketing Bootcamp

The World-Changing Power of Sharing Your Story

Blogger and bestselling author Glennon Doyle Melton offers tips to those who aspire to share their personal experiences.
Kelsey Humphreys
3 Unstoppable SEO Trends To Look Out For In 2017
Marketing Bootcamp

3 Unstoppable SEO Trends To Look Out For In 2017

Pay attention to the trends and advancements within the world of SEO as we move into a new calendar year.
Sam Oh
3 Ways to Read Your Customers' Minds
Marketing Bootcamp

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Maria Ross
5 Marketing Avenues to Increase Your Startup's Market Share
Marketing Bootcamp

5 Marketing Avenues to Increase Your Startup's Market Share

These major tips will help your business attract new customers, retain old ones and continue to grow.
Richard Agu
Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission
Marketing Bootcamp

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission

Gaining media coverage is an important step in scaling your company.
Craig Corbett
6 Proven Ways Content Marketing Benefits Your Small Business
Marketing Bootcamp

6 Proven Ways Content Marketing Benefits Your Small Business

It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.
10 Ways for Small Businesses to Dominate Local Markets
Marketing Bootcamp

10 Ways for Small Businesses to Dominate Local Markets

There are several ways small businesses can better position themselves to compete in the local market.
Derek Miller
5 Predictions to Guide Your Marketing Plan in 2017
Marketing Bootcamp

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Ellie Martin
Strokes of Genius: 3 Business Lessons from Arnold Palmer
Marketing Bootcamp

Strokes of Genius: 3 Business Lessons from Arnold Palmer

Palmer, the patriarch of modern golf, amassed a fortune through his entrepreneurial and marketing skills.
Tanner Simkins
10 Conferences You Should Attend As A Business Owner
Marketing Bootcamp

10 Conferences You Should Attend As A Business Owner

If Richard Branson is going to speak at the National Retail Federation's BIG Show Convention, shouldn't you be there, too?
Thomas Smale
Craig Simpson's Top 10 Must Read Books for Marketing Professionals
Marketing Bootcamp

Craig Simpson's Top 10 Must Read Books for Marketing Professionals

Become a better marketer by picking up some of these impactful books.
The Staff of Entrepreneur Media, Inc.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.