Marketing

Why You Should Launch a Brand, Not a Product
Business Moving Forward

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.
Peter Getman
Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All
Customer Engagement

Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All

Making fun of your customers is bad business.
Gene Marks
5 Strategies for Getting Press for Your Small Business
Press Coverage

5 Strategies for Getting Press for Your Small Business

Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
4 Better Ways to Showcase Testimonials for Your Business
Testimonials

4 Better Ways to Showcase Testimonials for Your Business

Make your existing customers your company's best salespeople.
William Craig
How to Sell to Millennials
Millennials

How to Sell to Millennials

Retailers need to pay special attention to this group.
Due
The Top 6 Ad Tech Companies You Need to Know
Business Moving Forward

The Top 6 Ad Tech Companies You Need to Know

Can one of these advertising technology companies help your company?
Segun Onibalusi
10 Essential Tips For a Long and Lucrative Music Career
Music Industry

10 Essential Tips For a Long and Lucrative Music Career

Breaking into the music industry has always been a challenge for artists from all genres.
Alice Goldstein
3 Tips to Get Dad Exactly What He Wants This Father's Day
Father's Day

3 Tips to Get Dad Exactly What He Wants This Father's Day

Use your detective skills to find the perfect gift.
Eric Samson
3 Ways to Work With an Influencer Without Risking Your Brand
Influencers

3 Ways to Work With an Influencer Without Risking Your Brand

Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can offer.
Justin Rezvani
Marketing and Branding Wins and Losses From E3 2017
Marketing

Marketing and Branding Wins and Losses From E3 2017

Makers of video games pulled a variety of stunts at this year's show.
Stephen J. Bronner
4 Marketing Ideas From the Fashion Industry Every Business Can Use
Marketing

4 Marketing Ideas From the Fashion Industry Every Business Can Use

In order to succeed, fashion brands have no choice but to be creative.
Nadia Nazarova
3 Mission-Critical 'Hot Buttons' for Military Veteran Franchise Buyers
Franchises

3 Mission-Critical 'Hot Buttons' for Military Veteran Franchise Buyers

Incorporate these three strategies in your franchise system to recruit veterans striving for civilian success.
Rick Grossmann
3 Tips for Choosing the Right SEO Agency
SEO Services

3 Tips for Choosing the Right SEO Agency

To survive, startups must make themselves visible online. Getting seen is going to take expert help.
Sheila Eugenio
5 Ways Marketing Automation Helps Startups Succeed
Marketing Automation

5 Ways Marketing Automation Helps Startups Succeed

If you're going up against big players in your market, automation can save time and money while collecting big-data insights for your small business.
Daniel Newman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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