Marketing

3 Proven Ways to Grow Your Business Without a Lot of Money
Marketing Bootcamp

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
Marketing Bootcamp

5 Trends That Will Inspire and Engage Both Millennials and Gen Z

You'll need technology for sure, but don't toss out traditional values just yet.
Deep Patel
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Marketing Bootcamp

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.
Matt Orlic
How Companies Can Become Data Driven
Marketing Bootcamp

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
25 Fastest Growing Freelance Skills
Marketing Bootcamp

25 Fastest Growing Freelance Skills

If you're a freelancer, here are some of the highly demanded skills that could land you some big projects.
Due
Highly Effective Strategies to Build Your Business Brand
Marketing Bootcamp

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller
3 Steps to Creating a Video Marketing Campaign
Marketing Bootcamp

3 Steps to Creating a Video Marketing Campaign

You heard videos are the hot, new thing online, but you don't know how to integrate them effectively. This post tells you how.
Chuck Cohn
6 Essential Components of a Solid Growth Strategy
Marketing Bootcamp

6 Essential Components of a Solid Growth Strategy

Entrepreneurs must have a growth hacker mindset.
Ehsan Jahandarpour
Your Hashtag and Your Brand Go Hand in Hand
Marketing Bootcamp

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
Ray Hennessey
8 Types of Updates You Should Be Sharing With Your Social Media Followers
Marketing Bootcamp

8 Types of Updates You Should Be Sharing With Your Social Media Followers

'What's the ROI of your mother?' is the question to ask yourself, when figuring out the value potential content could have for your readers.
Sujan Patel
6 Marketing Tactics That Build Lifelong Loyalty
Marketing Bootcamp

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
Verizon Purchased Yahoo: What Does This Mean for You?
Marketing Bootcamp

Verizon Purchased Yahoo: What Does This Mean for You?

Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.
AJ Agrawal
Micro-influencers Bring Mega ROI for Brands
Marketing Bootcamp

Micro-influencers Bring Mega ROI for Brands

Most of the time, celebrity influencers aren't worth the money.
Sarah Ware
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Marketing Bootcamp

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.