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Marketing

self-promotion

5 Tips for Practicing Self-promotion Without Being Totally Annoying

There is a time and a place for self-promotion. The key is knowing when and how to deploy it.
Landing Pages

5 Ways to Scale Your Business Using Landing Page Software

Your landing page is where potential customers either give up on your site or dive deeper. Leave nothing to chance.
Super Bowl

Super Bowl Ads 2018: What Worked and What Didn't

Ads that were funny, focused on the product in question and were even a bit meta rose above the noise this year.
Business Books

7 Content Marketing Books to Read in 2018

These must-reads will give you an edge in your online marketing efforts.
Job Descriptions

7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job

Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.
Websites

10 Tips for Web Design That Drives Sales

If your website has a lot of traffic but few conversions, it's time to figure out the problem.
Customer Loyalty

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.
Super Bowl

Super Bowl Provides Opportunity for Local Businesses to Score Big

There will be millions of gatherings to watch the game, and just about every snack will have been purchased close to home.
Advertising

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
Branding

8 Old-School Branding Techniques That Will Still Work for You Today

The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
Facebook

Facebook's Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?

If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.
martech

Selling Marketing Software to Marketers: It's More of a Science Than an Art

What's more, if you're in martech, you'll do well to learn marketers' 'lingua franca' to get their attention.
Marketing

Top 10 Ways Others Can Promote You

When other people offer to help you spread the word about your business, have these ideas ready to go.