Marketing

Ready for Anything

After Losing a $21,000 Deal, Here's What I Changed in My Email Follow-ups

Looking back, these are the things we could have done differently to win the deal.
Project Grow

Why Your Business Should Be 'Marketing First'

Chances are, your marketing department isn't in your company's driver's seat. Here's why it should be.
Web Design

Does Your Website Have This Important Lead-Generation Feature?

There could be a slew of customers waiting if you incorporate it.
Content Marketing

Balancing Creativity and SEO in Content Writing

If people like your content, Google will like your content.
Authenticity

Use Authentic Vulnerability to Grow Your Tribe and Brand

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a "perfect" image.
Online Marketing

These 6 Online Habits Are Common, But They're Killing Your Brand's Credibility

Just because 'everyone's doing it' doesn't mean your brand should follow suit.
Personal Branding

The Keys to Building an Influential Personal Brand

Personal branding goes beyond your career.
Personal Branding

Time for a Personal Rebrand? Here's What You Need to Know.

Follow these three steps, and you'll be ready to take your brand to the next level.
Ready for Anything

If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale

Here's the one thing you can do to move beyond a quick sale and into a long-term partnership.
Email Marketing

How to Launch Your First Email Marketing Campaign and Get the Results You Want

Email isn't going anywhere. There are 3.7 billion global email users. Wouldn't you like all of them to be your customers?
Marketing

4 Ways to Use Marketing Push Techniques to Scale Up Your Business

Look for similar audiences, then narrow your target.
Content Marketing

Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)

Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.
Marketing Strategies

3 Small Marketing Changes to Make a Big Difference in Your SaaS Business

These these basic adjustments can help draw more customers and revenue.
Burger King

Watch Burger King Cleverly Call Out the 'Pink Tax' in New Ad

The fast food company uses a social experiment to draw attention to the glaring disparity.
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