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Marketing

Marketing

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.
Webinars

5 Simple Ways to Use Webinars to Close More Prospective Coaching Clients

Showcase your energy and personality to potential customers using video, one of the leading technologies today.
Success Strategies

Why the CMO -- Not CEO -- Should Create the Company Mission

Look to this member of your team to set the company's direction.
Customer Retention

Signs a Customer Is About to Leave -- and How to Prevent It

Churn proof your business by paying attention early.
Online Reviews

5 Tips for Getting More Online Reviews for Your Small Business

A good old-fashioned 'thank you' online or in person goes a long way toward convincing customers to give you 'stars.'
Artificial Intelligence

AI Is Within Reach for Small Business Marketing

It's time to level the marketing playing field.
Facebook Advertising

5 Forbidden Phrases You Absolutely Must Avoid in Your Facebook Ad

All caps and too many exclamation points are just the beginning. Facebook is cracking down on 'pain points' content and get-rich-quick schemes.
Artificial Intelligence

How AI Is Driving Marketing Automation

AI is consolidating the many tools we use to create and manage customer experiences.
Networking

What to Do When Your Client Is Just Not Referable

If you find yourself in this situation, make sure you are able to take feedback and adjust.
Super Bowl Ads

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Email Marketing

This $49 Automation Tool Helps You Send Better Custom Emails

With Stackmails, you can send personalized messages to up to 2,000 recipients.
Entrepreneurs

Mastering Your Niche: How to Run a Craft Business From Home

To be successful, you have to master marketing yourself too.

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.

CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.