Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
Branding

5 Signs Your Employer Brand Is in Trouble

For every six employees, there is one doing what he or she can to tear your brand apart.
Influencer Marketing

10 Influencer Marketing Trends to Keep Your Eye On

The key is to success is to integrate influencers into your marketing team.
upsell

How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.
Clients

Here's Why You Should Stop Being Nice to Your Clients

Skip over the niceties and work on giving your clients what they really want.
SEO

Boost Your Site's Google Ranking With This $20 SEO Software

SERPStash Premium breaks good SEO down into three easy steps.
Marketing

Need Customers to Try a New, Unfamiliar Product? Give it Away for Free.

How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks.
Sustainability

It's Official: Customers Prefer Sustainable Companies

An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.
Cold Email

Here Is Exactly Why No One Is Replying to Your Cold Emails

Check out the six most common mistakes that make your cold emails less effective. Are you committing them?
Advice

7 Marketing Hacks That Can Be Applied to a Business at Any Stage

Eric Siu invites some of his most trusted marketing leaders to offer their expertise.
Success Stories

(Podcast) He Started His Business at 19. Now, He's Worth $600 Million With a Global Seaweed Snack Empire.

Itthipat 'Tob' Peeradechapan, the founder of Taokaenoi, recently launched a new brand aimed at American market.
Sales Strategies

This Shocking Mutual Fund Secret Increased My Sales. Here's How.

If you're basing your sales strategies on this principle, you might not get the desired results.
Augmented Reality

A First-Timer's Guide to Turning AR Into ROI

The good news for your company is that AR is widely available to nearly anyone who wants to adapt it -- using a tool which, would you believe, is on Facebook?
Social Media Marketing

Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks

Putting all of your marketing eggs in the social media basket is a dangerous game.
Marketing

What Seth Godin Wants You To Know About Marketing in 2019

The Industry expert urges companies to be relevant, not loud.
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