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Marketing

Instagram Marketing

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

Instagram marketing can help you scale your brand quickly, and these tools can help you do that.
Running a Business

5 Customer Service Rules to Boost Your Profit by 18 Percent

Utilize innovative solutions and technology to engage and retain your customers.
Marketing

You Have a Product, Now You Need a Strategy

Without a clear strategy, companies often get sidetracked.
Online Education

5 Tips for Creating Your First (Successful) Online Course

Think you have nothing to teach? Think again. Your website analytics will pinpoint exactly what you should turn into a course.
Direct Mail

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.
Ecommerce

How to Make Millions Using Video Sales Letters

Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience.
Linkedin

B2B Businesses Hang Out on LinkedIn, Not Instagram. Are You There, Too?

LinkedIn Mail and LinkedIn Sponsored Email are great tools for you to reach the non-Instagram, non-Facebook crowd.
Influencer Marketing

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.
Machine Learning

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.
Advertising

Advertising is Changing -- Know How to Lean into the Change

Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.
SEO

How Richard Fong Is Helping Other Entrepreneurs Find Bliss

'Mastering the Google beast' isn't as difficult as it sounds.
The Digest

This Startup Raised $17 Million for Its Efforts to Resurrect Cottage Cheese Sales

Good Culture said its products have a clean ingredient list compared to legacy brands and sources its dairy from pasture-raised cows.
Online Reviews

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built.
Digital Marketing

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a 'digital product' like an ebook or audio cost can earn you a bundle.
Direct Mail

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.