Marketing

Marketing

3 Effective Ways to Pitch Journalists and Bloggers During Covid-19

How to pitch yourself or your business as a resource for journalists.
Hospitality

4 Ways the Freight Transport and Hospitality Industries Are Evolving

Learn the factors affecting the freight transport and hospitality industries and how they're adapting.
Marketing

Switch This About Your Marketing, and It Changes Everything

Your main business focus cannot be on a niche that is doomed to fail.

Makers of Tomorrow: Criteo CEO Megan Clarken

The ad-tech executive shares her insights on marketing and advertising in a reopening economy.
Managing Employees

What Makes a Good Marketing Manager?

How to direct teams toward commercial and creative success in marketing.
Content Strategy

Pro Athletes Are Using Content to Increase Value. You Should Mimic Their Strategy.

You're more valuable when you're negotiating with a built-in fanbase.
Growth Strategies

5 Ways Your Business Stands to Benefit From Offering a Free Product or Service

You could be missing out on a host of brand- and ROI-boosting advantages.
Growth Strategies

4 Questions to Ask Yourself to Make Sure Your Brand Is Resonating

It's essential to take something customers care about and make it the epicenter of your company's purpose.
Target audience

How to Identify and Create Marketing Materials for Your True Audience

Here's how to work out what a dream customer looks like for you.
Marketing

How to Get Ongoing Media Exposure Using Seasonal Stories

Pitching seasonal stories is a great way of getting regular media exposure.
Logos

This AI-Powered App Will Build You a Winning Logo for Just $40 Flat

You don't have to shell out thousands of dollars to a designer to get great branding.
Entrepreneurs

Finding Success During Trying Times

Even in a pandemic, if you identify and meet the needs of your customers, you will thrive.