Marketing

Ready for Anything

10 Psychological Tricks to Boost Your Website's Sales

The least nudge is often all that is needed to get a wavering customer to purchase.
Marketing

Do You Love Getting Immediate Feedback? Try Marketing.

Marketing is numbers-heavy, but that's a good thing. Here's why.
Behind the Brand

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Cannabis

How My Cannabis Poem Landed on 8 Billboard Charts

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record.
Influencer Marketing

Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.
Writing

Want to Publish a More Gripping Blog? Try These 3 Power-Writing Tips.

For starters, drop the use of the word 'there' at the beginning of a sentence. Ditto for 'while.'
Marketing

Make Your Ads Works of Art, but Your Marketing Plan Needs to Be All Science

Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
Company Culture

Put Your Mission First and You Won't Have Any Worries About Revenues

The most fun you can have in business is making money doing the right thing for every customer.
SEO

How Google Stacks the Deck Against Startups and Small Businesses

Amazon may outrank your small-business website, but it can't connect with your customers like you can.
Facebook

Don't Be Facebook -- Here's How to Earn and Keep Your Customers' Trust

If you're a local brand, you have even more responsibility to be honest with your customers.
Direct Marketing

Why You Shouldn't Worry About Branding Until You Make 6 Figures

If you're not already bringing in major sales, you need to spend your money on this first.
Branding

5 Powerful Branding Lessons From 'Fuller House' Star Candace Cameron Bure

To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself.
Truth

6 False Advertising Scandals You Can Learn From

Don't stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did.
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