Marketing

Have a Burning Business Question? Ask Our Marketing Expert Ryan Bonnici.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Expert Ryan Bonnici.

Considered a maverick in the world of marketing, Ryan Bonnici of HubSpot is looking to answer your questions related to digital, content, inbound and social media marketing.
Andrea Huspeni
You'll Never Guess Where VR Headsets Will Soon Be
Virtual Reality

You'll Never Guess Where VR Headsets Will Soon Be

HTC Vive's head of content acquisition, who will be speaking at CES, shares her predictions for the immediate future in the growing space.
Stephen J. Bronner
Does Appearing at CES Actually Pay Off?
CES 2017

Does Appearing at CES Actually Pay Off?

Whether you run a young company or an established consumer brand, there are many advantages to appearing at CES.
Derek Miller
How to Use a Live or Online Event to Draw in New Customers
Growth Strategies

How to Use a Live or Online Event to Draw in New Customers

Workshops, webinars and seminars are a relatively easy way to get a lot of new business fast and on the cheap.
Wendy Keller
6 Reasons Cloud-First Microsoft Dynamics AX Wins the ERP Game
Microsoft

6 Reasons Cloud-First Microsoft Dynamics AX Wins the ERP Game

Enterprise resource planning software is very slick and very expensive but the right bundle is worth every cent.
Jonathan Long
5 Commitments Effective Content Marketers Should Make in 2017
Content Marketing

5 Commitments Effective Content Marketers Should Make in 2017

Creating 'content with a purpose' rather than content that's about, well, whatever, is one big resolution you should make.
Sujan Patel
10 Ways to Bolster Your Brand's Online Influence
Online Influence

10 Ways to Bolster Your Brand's Online Influence

The trick to becoming influential online is persevering when it seems nobody will ever pay attention.
John Rampton
6 Ways to Build Your Email Subscriber List
Email

6 Ways to Build Your Email Subscriber List

If you build a list of folks who want to receive your emails, you'll avoid spam filters and stay top-of-mind with your prospects.
What Companies Must do to Prepare for Mobile Ads In 2017
Mobile Marketing

What Companies Must do to Prepare for Mobile Ads In 2017

Mobile marketing will be about connecting with your consumers on an interpersonal level.
Aj Agrawal
Get Prepared for the Future of SEO
Search Engine Optimization

Get Prepared for the Future of SEO

The current process of building backlinks to improve your SEO is outdated and it's about to change.
Jason Parks
8 Ways to Avoid Common Video Marketing Mistakes
Video Marketing

8 Ways to Avoid Common Video Marketing Mistakes

Focus on telling stories about people using your products and the benefits that they derive from using them.
Gordon Tredgold
How Small Businesses Are Cracking the Online Marketing Code
Online Marketing

How Small Businesses Are Cracking the Online Marketing Code

A strong SEO foundation will almost always lead to good results in the end.
Pratik Dholakiya
5 Marketing Essentials for Your Business to Appeal to Millennials
Marketing to Millennials

5 Marketing Essentials for Your Business to Appeal to Millennials

Millennials are unique and must be treated that way.
Ayodeji Onibalusi
How Virtual Reality Will Change Storytelling and Marketing in the Next Decade
Virtual Reality

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
John Boitnott
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.