Marketing

Ready for Anything

Low-Hanging Fruit: Why You Need to Be Selling to Those Dormant Customers

Remember those customers from the past? They may be willing to buy from you again (and again and again).
Holiday Marketing

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
Communication Strategies

Are You a Technical Founder? Here's How to Get Better at Communicating Your Vision.

It doesn't matter how great your product is if you can't explain it to others.
Halloween

5 Fun Halloween Marketing Ideas for Your Small Business

Ready for some scary-good inspiration? Think about 'Halloween-izing' your products ahead of the holiday.
SEO

How to Create a User-Intent SEO Strategy

Are you ranking for informational, navigational or transactional content?
Content Marketing

To Create Truly Compelling Content Marketing, Make It a Team Activity

Content marketing doesn't have to be something that a startup's lone advertising employee has to handle completely on his own.
Storytelling

Maury Rogow on Powerful Storytelling That Sells

It's not just about the product you sell, but the story you tell.
Online Advertising

You Are Losing up to 70 Percent of Your Media-Buying Budget

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
Branding

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.
Writer's Block

7 Tools for Content Creators to Survive Writer's Block and Stay Productive

There are apps galore to help you generate story ideas. Are you using any of them yet?
Email Marketing

This Is Why Email Marketing Still Outperforms Social Media

Patiently building your email list and perfecting how you use it remains your single best marketing channel.

The Woman Behind Bonobos's Controversial #EvolveTheDefinition Ads Just Became Its CEO

Micky Onvural says that her being a woman is exactly why she's fit to help the menswear brand fulfill its mission of breaking traditional gender stereotypes.
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