Marketing

Marketing

Understanding How CEOs Buy

Strategies to help you get past the "perched pen syndrome" and get straight to the person who has the power to buy
Starting a Business

Finding Your Niche

Sometimes, discovering what your market needs are is as easy as taking a look around you.
Marketing

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments
Marketing

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Marketing

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
Marketing

Partner Power

Want to strengthen your marketing muscle and save money? Team up.
Kim T. Gordon
Marketing

Details, Details

It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.
Marketing

How to Generate Publicity for Your Business

Make the buzz be about you.
Marketing

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.
Kim T. Gordon
Take It From The Pros

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Kim T. Gordon
Marketing

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Marketing

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.
Kim T. Gordon
Marketing

Business Development Basics

How to set up a new-business program for your company
Kim T. Gordon
Starting a Business

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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