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Marketing

Marketing

5 Steps to Starting a Cable Ad Campaign

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Marketing

7 Deadly Sins of E-Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Marketing

Make Over Your Business's Image

The perks and perils of rebranding your company
Marketing

Networking With Businesses Overseas

When it comes to networking with foreign companies, we all speak the language of referrals.
Marketing

Land Customers With a Marketing Bribe

What's the secret to getting customer response? It's all about the offer.
Checklists

Advertising Checklist

Before you launch your ad campaign, consult this checklist to make sure that both your ad and your message are right on target.
Checklists

Marketing Campaign Planning Checklist

Before you begin your market research campaign, use this form to analyze the costs.
Checklists

Sales Rep Evaluation Checklist

Use this checklist when evaulating different sales representatives with whom you might contract to sell your goods.
Marketing

Get Customers to Open Your E-Mail

Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Marketing

Boost Your End-of-Year Sales

Save time by targeting prospects you <i>know</i> will buy from you with this top selling "TIP"
Marketing

SCORE's Top Sales & Customer Service Tips

Bring in more customers--and keep them happy--with these handy sales and customer service tips from SCORE.
Marketing

SCORE's Top Marketing & Public Relations Tips

Make some noise--and find new customers--with these hot tips.