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The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?

Get Over Your Networking Shyness

You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.

Meeting a New Customer

Four simple ways to make your meeting with that new customer a success.

Addled Ads

Marketing moves <I>not</I> to make

Attention, Shoppers!

Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will.

Defining Sales and Marketing

Build your business with the right combination of the two.

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.

Selling Points

Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.

Say What?

How to get customers buzzing about your business

8 Ways to Make Your Startup Message Contagious

Implement these viral-marketing tactics, and the diagnosis will be strictly incurable success.

Managing Your Reputation

Follow these tips to save your brand during a crisis.

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.

Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling