Marketing

Starting a Business

Finding Your Niche

Sometimes, discovering what your market needs are is as easy as taking a look around you.
Marketing

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Marketing

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
Marketing

Partner Power

Want to strengthen your marketing muscle and save money? Team up.
Marketing

Details, Details

It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.
Marketing

How to Generate Publicity for Your Business

Make the buzz be about you.
Marketing

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.
Marketing

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Marketing

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Marketing

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.
Marketing

Business Development Basics

How to set up a new-business program for your company
Marketing

Go Local!

Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.
Starting a Business

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Marketing

Celebrity Endorsements

A star-studded marketing campaign can give your start-up an edge.
Marketing

Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.