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Marketing

Marketing

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.
Marketing

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Marketing

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Marketing

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.
Marketing

Business Development Basics

How to set up a new-business program for your company
Marketing

Go Local!

Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.
Starting a Business

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Small Business Heroes

Celebrity Endorsements

A star-studded marketing campaign can give your start-up an edge.
Marketing

Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
Marketing

Sponsorships Beyond Sports Arenas

Send your marketing efforts back to school.
Marketing

Under Fire

Will a crisis take your company down? Here's how deft handling can turn public opinion around.
Marketing

Marketing Plan Makeover

Is it time for an update?
Marketing

Reaching Your Target Market

Look for prospects who will be receptive to your message.
Marketing

Develop Your Own Cult Following

From underground phenomenon to national icon, your business can be a leader in its own right.
Marketing

Finding Appropriate Prospect Lists

How to hit a bull's-eye when defining your marketing demographic