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Marketing

Small Business Heroes

Now They Know

Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
Marketing

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Marketing

Anticipating Referrals

If you're not sure what to expect from your marketing efforts, take these variables into account.
Marketing

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
Marketing

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Marketing

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Marketing

Just a Click Away

Remind customers and prospects at every opportunity where they can find your Web site.
Marketing

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the groups that are best for your business.
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Marketing

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
Small Business Heroes

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
Marketing

Conquer Your Fear of Public Speaking

Don't shy away from a networking group because they ask you to do a presentation. Here are five ways to vanquish your nervousness.
Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Marketing

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Small Business Heroes

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.