Nichole L. Torres
Kimiko L. Martinez
Kim T. Gordon
Send your marketing efforts back to school.
Will a crisis take your company down? Here's how deft handling can turn public opinion around.
Is it time for an update?
Look for prospects who will be receptive to your message.
From underground phenomenon to national icon, your business can be a leader in its own right.
How to hit a bull's-eye when defining your marketing demographic
Pushing the intangible benefits
...especially when it comes to buying advertising.
Kathy J. Kobliski
When planning your marketing campaign, you don't have to spend a fortune to see results.
Find out how to target a specific business client.
Make sure prospects know they can trust your company by describing exactly what they're getting from you.
Boost your business with these marketing how-tos.