What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers
Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.
By Brent Ritz
How AI Writing Tools Like ChatGPT Can Make Marketing Easier
With the explosion in popularity of Open AI's ChatGPT tool, it's not a shock that artificial intelligence is the talk of the business world. Here's how you can use it to make marketing cheaper and easier this year.
How To Identify the Target Audience In the US Market For a Luxury Indian Gold Jewelry Style Product
Watching your competitors can be a very useful tactic. Knowing who their customers are will allow you to see who is making purchases
The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.
Why You Need to Develop Your Website's Content and Design in Tandem
What comes first in website development — design or copy? Ultimately, it comes down to balance. Here's why.
2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.
If You're Not Using This Type of Content in Your Marketing, You're Missing Out
User-generated content is one of the most authentic ways to promote your brand to consumers. Here's how to find and benefit from UGC.
If You're Not Using This Type of Content in Your Marketing, You're Missing Out
User-generated content is one of the most authentic ways to promote your brand to consumers. Here's how to find and benefit from UGC.
Want to Make More Money? 10 Experts Share 10 Tips to Grow Your Business
Learn how to make money, save time and avoid burnout.
What Millennials Really Think About Product Life Cycle, As Told By A Millennial.
Millennials have come into significant purchasing power, and I know how you can capitalize on that.
3 Steps to Building a Brand That Resonates in a Crowded Industry
Here are three key steps to building a brand that stands out.
You're Not Shadowbanned — Your Content Just Sucks. That's Why It's Time to Change Your Approach.
As an influencer manager, I often hear clients complain about their content or account being shadowbanned. But to be brutally honest, most of the time, it's not the algorithm that's the problem — it's the content itself.
How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
Don't Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.
Some businesses won't survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.
How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty
Choppy economic waters may push the nervous business owner to slash marketing budgets. Don't jump the gun, though, because there are several more measured approaches one should take first.