Marketing

Why It's Only the Top of the First Inning for Entrepreneurs
Marketing Bootcamp

Why It's Only the Top of the First Inning for Entrepreneurs

On this episode of Behind the Brand, HubSpot CEO Brian Halligan says there's no time like the present to be an entrepreneur.
Bryan Elliott
5 Startups That Are Killing It With Content Marketing
Marketing Bootcamp

5 Startups That Are Killing It With Content Marketing

Everyone wants a piece of the content marketing pie -- and no wonder.
Jayson DeMers
Instagram's Business Features Could Annoy Loyal Users
Marketing Bootcamp

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Lesya Liu
Why Your Business Needs to Be Active on Instagram (Infographic)
Marketing Bootcamp

Why Your Business Needs to Be Active on Instagram (Infographic)

Instagram is potentially a gold mine for your business.
Jonathan Long
5 Steps to Creating a Killer Marketing Strategy
Marketing Bootcamp

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.
Peter Daisyme
5 Ways to Incorporate Virtual Reality Into Your Marketing Plan
Marketing Bootcamp

5 Ways to Incorporate Virtual Reality Into Your Marketing Plan

Big Companies are successfully using VR to market to customers. You could, too.
Elena Titova
The 21st Century SWOT Analysis
Marketing Bootcamp

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Karen Tiber Leland
The Only Unbreakable Rule for Creating Great Content
Marketing Bootcamp

The Only Unbreakable Rule for Creating Great Content

For effective writing make your topic helping people reach their goals.
Tucker Max
5 Top Marketing Automation Tools for SMB's
Marketing Bootcamp

5 Top Marketing Automation Tools for SMB's

These tools provide business owners with ways to boost productivity and increase revenue.
Matthew Toren
40 Core Philosophies From Famous Marketers in History
Marketing Bootcamp

40 Core Philosophies From Famous Marketers in History

Some of its wisest teachings are hundreds of years old.
Courtney Seiter
Is Your Content King or Just The Court Jester?
Marketing Bootcamp

Is Your Content King or Just The Court Jester?

Content is king, but not all content is created equal. Good content requires a bigger investment than Fiverr.
Dan Blacharski
3 Steps to Simplify Your Marketing
Marketing Bootcamp

3 Steps to Simplify Your Marketing

Entrepreneur Network partner Ben Angel explains how to clean up a messy marketing plan by breaking it into three phases.
Entrepreneur Staff
Why Every Growing Business Should Have a CDO
Marketing Bootcamp

Why Every Growing Business Should Have a CDO

By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.
Deren Baker
9 Resources That Marketing and Sales Teams Are Using in 2016
Marketing Bootcamp

9 Resources That Marketing and Sales Teams Are Using in 2016

Start with Unomy, Mention, GrowthList and six other tools detailed here, and see where they take you.
Anna Johansson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.