Marketing

The Good, the Intentionally Bad, and the Ugly Grammar
Marketing Bootcamp

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Craig Simpson
Should You Handle Your SEO Internally or With an Agency?
Marketing Bootcamp

Should You Handle Your SEO Internally or With an Agency?

The answer, ultimately, depends on how much control you need and how much cash you have.
Jayson DeMers
15 Free Tools to Take Your Side-Hustle to the Next Level
Marketing Bootcamp

15 Free Tools to Take Your Side-Hustle to the Next Level

If you're starting a side-hustle, you're going to need the right tools up your sleeve.
Lindsay Craig
The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing
Marketing Bootcamp

The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing

Email autoresponders can help you convert paid traffic with almost no effort at all.
Neil Patel
12 Secrets to Pitching the Perfect Guest Post
Marketing Bootcamp

12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
5 Daily Disciplines of Successful Marketing Leaders
Marketing Bootcamp

5 Daily Disciplines of Successful Marketing Leaders

Work smarter in order to achieve long-term growth as a marketing professional.
Pratik Dholakiya
8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.
Marketing Bootcamp

8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.

Live-stream may be the shiny new toy in your marketing arsenal. But that doesn't mean you should use it.
Jill Schiefelbein
Learn to Pitch Anything With Oren Klaff in a Free On-Demand Event
Marketing Bootcamp

Learn to Pitch Anything With Oren Klaff in a Free On-Demand Event

You can pitch with persuasion when you've learned the right combination of neuroscience, economics and psychology.
Michael Noice
10 Mistakes Content Marketers Make (And How To Avoid Them)
Marketing Bootcamp

10 Mistakes Content Marketers Make (And How To Avoid Them)

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business.
Chirag Kulkarni
6 Ways to Build Your Email Subscriber List
Marketing Bootcamp

6 Ways to Build Your Email Subscriber List

If you'd like to expand your marketing reach, consider these 6 ways.
3 Ways to Showcase Your Product's Quality Online
Marketing Bootcamp

3 Ways to Showcase Your Product's Quality Online

There are just a few reliable techniques on a website for getting customers to "feel the quality" of your product.
David Leonhardt
How to Fix Each of the 7 Mistakes That Ruin a Good Infographic
Marketing Bootcamp

How to Fix Each of the 7 Mistakes That Ruin a Good Infographic

There's no point in making a carelessly designed infographic because it won't resonate with your audience. Make sure you aren't making these seven disastrous mistakes.
Derek Miller
3 Reasons You Should Ignore Pokémon GO
Marketing Bootcamp

3 Reasons You Should Ignore Pokémon GO

Resisting the urge to jump on the latest marketing trends can pay off big for your business.
Diana Mitchell
6 Strategies to Stand Out on Social Media
Marketing Bootcamp

6 Strategies to Stand Out on Social Media

Be creative and be tenacious in your social media marketing.
Stephen Key
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.