Marketing

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?
Inspiring Your Team

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.
William Bauer
How to Get Your SEO and Content Teams to 'Play Nice' Together
Content Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

Want these toddlers to get along? Look for ways in which their two functions intersect.
Aaron Agius
3 Ways to Use Snapchat for Marketing
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Eric Siu
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
Why Smart Internet Marketers Are Opting for Native Advertising
Native Advertising

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Toby Nwazor
How to Attract Sales Leads through Your Podcast Guest Appearance
Marketing Strategies

How to Attract Sales Leads through Your Podcast Guest Appearance

Ditch your self-promotion mindset to give podcast audiences what they need then the rewards will come.
Dave Mendonca
4 Ways Small Businesses Can Compete Against the Major Competitors
Competition

4 Ways Small Businesses Can Compete Against the Major Competitors

For a small business to strive and win competitors in an industry, use these strategies.
Pius Boachie
10 Marketing Conferences Entrepreneurs Must Attend in 2017
Conferences

10 Marketing Conferences Entrepreneurs Must Attend in 2017

Here are events where you will get the most bang for your buck.
Nadya Khoja
You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Kimanzi Constable
How to Revolutionize Your Small Business by Writing a Book
Small Businesses

How to Revolutionize Your Small Business by Writing a Book

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.
5 Business Strategies To Boost Your First Quarter Sales
Sales

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.
Kc Agu
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Susan Solovic
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.