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Marketing

Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Sales

3 Criteria for Selecting the Best Case Studies for Your Talk

Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Take It From The Pros

Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Marketing

Top 10 Marketing Conferences For Entrepreneurs

Marketing conferences are the shortest route to increased knowledge, exposure and opportunity.
Ecommerce

3 Fundamental Areas of Ecommerce You Should Never Skimp on

With so many options for online customers to choose from, those first impressions that you, as retailer, give them, are everything.
Take It From The Pros

How to Create (and Keep) a Winning Online Reputation

A good personal brand, online or in the flesh, requires investing your time and minding your manners.
Team Work

Dick Tracy Tech: 5 Ways to Automate Your Business

What was once sci-fi technology is available off-the-shelf to drive down costs and fatten the bottom line.
Influencers

What It's Really Like to Be a YouTube Celebrity

Take a sneak peek inside the life of Shameless Maya.
Marketing

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.
SEO

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

On the latest episode of 'Tough Love Tuesday,' SEO pro Neil Patel will provide tips and tricks for marketing your content to grow your audience and brand.
Indiegogo

Indiegogo's New Hub for Entrepreneurs Is an Important Reminder to Us All

The crowdfunding site is furthering its efforts to focus on entrepreneurs.
Content Marketing

American Express Has a Lot to Teach You About Content Marketing

Prioritize quality over quantity, stay alert and listen to customers.
Infographics

The Evolution of Influencers, From the 1700s to Today (Infographic)

While influencer marketing may have started long ago, it's reaching new heights today with the help of social media.
Business Moving Forward

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.
Growth Strategies

6 Elements of a Million-Dollar Brand

It takes a lot of effort to make your company look like a winner.