Marketing

Stand Out From the Competition With Handmade Holiday Cards
Art and Craft

Stand Out From the Competition With Handmade Holiday Cards

Crafting a handmade card is a sure way to be remembered by your clients all year round.
Jacqueline Whitmore
Communication Determines the Success of Your Business
Communication Strategies

Communication Determines the Success of Your Business

Many businesses fail and it's is not due to a faulty product, but a faulty communication strategy.
Matt Fore
8 Ways to Improve Your Email Marketing Performance
Email Marketing

8 Ways to Improve Your Email Marketing Performance

Email marketing provides you with a lot of data to evaluate performance and make improvements.
Jonathan Long
Make the New Facebook Pages Layout Work to Your Advantage
Facebook Marketing

Make the New Facebook Pages Layout Work to Your Advantage

Take control over the Facebook layout to engage your audience in a variety of ways.
Lesya Liu
Entrepreneurship vs. Freelancing: What's the Difference?
Make More Happen

Entrepreneurship vs. Freelancing: What's the Difference?

Freelancers work hard for their money. Entrepreneurs work hard to set up systems that make them money.
Daniel DiPiazza
Will VR Technology Change Marketing Forever?
Virtual Reality

Will VR Technology Change Marketing Forever?

Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
Samuel Edwards
How to Guarantee Success With Your Launch-Party Swag
Marketing

How to Guarantee Success With Your Launch-Party Swag

Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully..
John Ruhlin
Putting Your Spirit Into Ghostwritten Work
Ghostwriting

Putting Your Spirit Into Ghostwritten Work

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.
Craig Corbett
Marketers: Take a Pin to That 'Filter Bubble'
Online Marketing

Marketers: Take a Pin to That 'Filter Bubble'

Give the people you're targeting what they want -- even if they don't know yet what that is.
Yelena Gaufman
4 Ways To Promote Your Portfolio of Published Content
Marketing

4 Ways To Promote Your Portfolio of Published Content

Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Kelsey Meyer
If a Marketing Agency Is Guaranteeing ROI, Run the Other Way
Marketing

If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Erik Huberman
3 Digital Marketing Tactics Every Small Business Can Implement Today
Entrepreneur Network

3 Digital Marketing Tactics Every Small Business Can Implement Today

Learn how you can boost your digital marketing efforts.
Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips
Mobile Marketing

Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips

With a large percentage of traffic visiting your website through their phones, make it an easy experience for users.
Jonathan Long
How to Build a Powerful Platform to Secure Your Book Deal
Podcasts

How to Build a Powerful Platform to Secure Your Book Deal

Having a traditionally published book can skyrocket your brand and your business. But you'll have to grow your tribe first.
Wendy Keller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.