Marketing

Here's How My Email Newsletter Remains My Best Marketing Tool
Marketing Bootcamp

Here's How My Email Newsletter Remains My Best Marketing Tool

Newsletters easily made the transition from snail mail to email, but now they are so old-school marketers don't realize how well the good ones work.
Jacqueline Whitmore
How to Improve Your Sales Process and Increase Business
Marketing Bootcamp

How to Improve Your Sales Process and Increase Business

Here are six surefire steps to boost your sales.
Patrick Bet-David
How Do You Measure the Impact of an Experience?
Marketing Bootcamp

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Anand Srinivasan
4 Things Every Entrepreneur Needs to Know About SEO
Marketing Bootcamp

4 Things Every Entrepreneur Needs to Know About SEO

Not every SEO technique is equally useful to everyone.
Toby Nwazor
5 Reasons to Host Your Own Event
Marketing Bootcamp

5 Reasons to Host Your Own Event

Learn how you can make your live event a success.
Lewis Howes
14 Easy Ways Authors Can Promote Their Books
Marketing Bootcamp

14 Easy Ways Authors Can Promote Their Books

Book marketing doesn't have to cost thousands.
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
Marketing Bootcamp

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
Roger Dooley
9 Ways to Increase Landing-Page Conversions
Marketing Bootcamp

9 Ways to Increase Landing-Page Conversions

Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target.
Mike Taylor
Online Marketing Agencies: Love 'Em or Leave 'Em?
Marketing Bootcamp

Online Marketing Agencies: Love 'Em or Leave 'Em?

Look at the signs and see whether or not it's time to find a new marketing firm to handle your company needs.
Jacob Baadsgaard
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Marketing Bootcamp

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
Want to Make 6 Figures From Your Amazon FBA Business? Here's How.
Marketing Bootcamp

Want to Make 6 Figures From Your Amazon FBA Business? Here's How.

You'll need a lot of financial resources, plenty of products to sell -- and a website.
Thomas Smale
5 Ways New Companies Are Capturing the Growing Senior Market
Marketing Bootcamp

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Dan Blacharski
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Marketing Bootcamp

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Dan Blacharski
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Bootcamp

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.