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Marketing

Public Relations

4 Innovative Ways to Get Media Coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.
Advertising

4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget

It's easy to waste thousands on AdWords if you aren't paying attention.
The Digest

Investors Saved This Company by Tapping a Food Industry Veteran to Lead It

Incredible Foods had started as a different company and underwent a big pivot when its backers asked the former COO of Ocean Spray to step in.
Millennials

Here's Some Advice for Millennials: Consider Working at a Startup Instead of Launching One

The startup world is more exciting when you're receiving a paycheck than if you're the one worrying how to make payroll.
Retail

I Followed the Process. Where's My 6 Figures in 6 Months?

Getting your product on the shelves of a big-box store is a complex process that doesn't guarantee success.
Conferences

Are You Ready to Host a User Conference? 5 Ways to Tell the Time Is Right.

Are your customers asking for one? Be sure to give them one that prompts them to become evangelists for your brand.
Marketing

7 Tips for Building a Career in Marketing

These simple tips will help jumpstart your marketing skills.
Writing a Book

How to Make Over $100,000 a Month From Writing a Book

Rob Kosberg shares how writing can transform your business.
Facebook Messenger

Facebook Messenger's New Tools Are Game-Changing for Marketers

With the release of Customer Chat, brands can take advantage of their websites and acquire new customers for free.
Content Marketing

4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018

Content personalization, video marketing and user-generated content are trends to watch.
Facebook

7 Ways to Create Facebook Ad Offers That Grab Readers' Attention

By putting these seven building blocks into your ad lineup, you can develop ads that draw people in.
Money Savers

15 Money-Saving Apps for People Tired of Being Nickle-and-Dimed

A service fee here, a late fee there, unless we get some help it adds up faster than we can keep track.