Over-the-top
Streaming TV Is the Future of Advertising — Without Breaking the Bank
Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.
ZEEL's Zee5 get 11.4 million users in Q3 with regional-focused shows
A user spent an average of 140 minutes on the streaming platform, watching television and film actor Vikrant Massey starrer Broken but Beautiful, murder mystery Chargesheet, and television actress Shweta Tiwari starrer Hum, Tum and Them among more than twenty original shows
Iflix Race for Local Stories to Win Over Southeast Asia's OTT
Getting local is how it has helped the Malaysia-based over-the-top (OTT) video streaming platform, Iflix, to foray in Southeast Asia's 12 countries
Will the Traditional Market Reinvent itself in order to Compete with OTT?
The major reasons of the OTT business growth include the increasing penetration of smartphones, with digital viewership beating the TV viewership.
Tips Music's Kumar Taurani Shares Why Music-on-Demand is the Need of the Hour for the Industry
The Indian music industry has created thousands of jobs while they were entertaining us
#7 Ways OTT is Revolutionizing the TV Viewing in India
OTT and VOD are not only changing the way video content is consumed, it's also bringing a television set to each individual's pocket