Ultimate Guide to Local Business Marketing

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6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.

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How to Find Keywords That Will Drive the Most Traffic to Your Website

Ignoring this element of the game could leave you permanently warming the bench.

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4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.

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The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.

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How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate

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3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.

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Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.

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The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.

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The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.

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Why You Need a Stellar Landing Page to Convert Prospects

In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.

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Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.