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Marketing
Google and Yahoo Are Now Enforcing New Rules For Email Senders — Here Are 3 Changes You'll Need to Adopt By February 1st.
Google and Yahoo are enforcing new rules for mass email senders. By February 2024, you must authenticate your emails, allow people to unsubscribe easily and keep your spam complaints at bay.
Marketing
How to Stop Consumers From Hitting 'Unsubscribe'
The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want.
Marketing
New Gmail Feature Makes it a Cinch to Unsubscribe
In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.