Marketing

How to Create a Social Media Content Strategy

Opinions expressed by Entrepreneur contributors are their own.

From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But having and sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers.

Entrepreneur writer Mikal Belicove says there are four critical elements to creating a strategy for your business:

1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?

2. Identify your target audience.

3. Create personas for your customers so you have a better idea of what they do and what they need.

4. Determine which social networks are the best platforms for your business.
 

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