Technology

How to Get Customers Using Your Online Rewards

min read
Opinions expressed by Entrepreneur contributors are their own.

Think simply offering loyal customers deals such as “buy 10, get one free” are the best way to give rewards? Gamification expert Gabe Zichermann suggests that the rewards customers really want are made up of the following four elements, which can be fulfilled through gaming elements:

Status: Benefits exclusive to loyal customers.
Access: Making available things customer otherwise couldn’t get.
Power: A certain level of control over other people in the real and virtual worlds.
Stuff: Free and discounted products and services
 

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.