Using Video Like the Big Brands

Using online video for your business is not about sharing your commercials or recycling something that aired on TV, says Shira Lazar, host of What’s Trending on YouTube. Instead, Lazar advises thinking about how to create a new experience for viewers, like a recent McDonald’s video that took viewers behind-the-scenes of an ad shoot to answer a customer’s question.


Use Social Media to Make Your Brand Stand Out

3 Secrets of YouTube Marketing

My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue