Want to win at social media marketing? Then don't be a phony, says Kim Garst, co-founder and CEO of Boom! Social, a social selling consulting firm.
She says, "When it comes to marketing online, [many] companies try to become something they are not to be attractive to audiences in new, crazy and creative ways." She adds consumers can perceive this as inconsistency or lack of authenticity.
Garst, who co-authored Entrepreneur Press' latest book Success Secrets of the Online Marketing Superstars breaks down how some brands are getting right. Watch this quick video to find out which businesses are using authenticity to drive a postive brand image online and how.