An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform

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Feeling overwhelmed with the constant changes of Facebook's advertising platform? In part one of this three-part video tutorial, Entrepreneur Network partner and marketing expert Ben Angel give tips on how you can keep up with the Jones so you can lower your ad cost, increase your conversions and build lasting relationships with new customers.

"I've never seen a more significant shift in how we use the platform than in the past year alone," he says. "It's time to change your strategy if you haven't already."

Topics covered include:

  • Customer onboarding process
  • How to create a Facebook Ads Evergreen Campaign
  • Are you building need, the desire and the drive in prospects?
  • Are you building rapport and credibility?
  • Mapping out ad content over a number of days

Click play to become the Facebook ad master you've always wanted to be!

Related: Propeller Festival 2016: Ben Angel Recaps Moments of Inspiration, Innovation

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Edition: September 2017

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