My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Entrepreneur Network

An Evergreen Campaign Will Help You Roll With the Constant Changes on Facebook's Ad Platform

2 min read
Opinions expressed by Entrepreneur contributors are their own.

Feeling overwhelmed with the constant changes of Facebook's advertising platform? In part one of this three-part video tutorial, Entrepreneur Network partner and marketing expert Ben Angel give tips on how you can keep up with the Jones so you can lower your ad cost, increase your conversions and build lasting relationships with new customers.

"I've never seen a more significant shift in how we use the platform than in the past year alone," he says. "It's time to change your strategy if you haven't already."

Topics covered include:

  • Customer onboarding process
  • How to create a Facebook Ads Evergreen Campaign
  • Are you building need, the desire and the drive in prospects?
  • Are you building rapport and credibility?
  • Mapping out ad content over a number of days

Click play to become the Facebook ad master you've always wanted to be!

Related: Propeller Festival 2016: Ben Angel Recaps Moments of Inspiration, Innovation

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on as well as our apps on Amazon Prime, Roku and Apple TV.

Click here to become a part of this growing video network.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur