This Fashion Startup Hopes to Become the Amazon of Wardrobe Styling

The founder discusses how his business filled a need, then adjusted to customer expectations.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars speaks with Brian Ree, the CEO of DailyLook. 

Ree describes DailyLook's initial mission as being a transactional site to help people navigate the clothing landscape and purchase a complete look. In the company's beginnings, there were often uncertainties for the consumers, such as familiarity with the company's offered brands, the fit of the clothing and the fabrics. By tweaking these specific parts of DailyLook's offerings, the company immediately received positive feedback from customers and was able to identify shortcomings in distribution and user experience, which the founders could improve upon.

Ree's goal is to establish DailyLook as the leading personal stylist company in the space, akin to how Amazon evolved how people shop in the last few decades.

Click the video to hear more. 

Related: The First Step to Straight Teeth Starts at Home for This Healthcare Startup

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.


More from Entrepreneur

We created the Start Your Own Business (SYOB) course to help you get started on your entrepreneurial journey. You will learn everything you need to know about testing the viability of your idea, writing a business plan, raising funds, and opening for business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur