Ketchum's First Female CEO Talks Diversity in Upper Management

Here's how this CEO thinks women can break through the glass ceiling and positively impact their businesses.

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Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker
1 min read
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In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum.

Rafferty tells Ragir that since taking over, she’s led Ketchum through the process of rebranding as a "communications consultancy." The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization.

Related: Twitter's Head of Content Creation on How to Optimize Your Content on Twitter

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