Subscribe to Entrepreneur for $5

How These Boxes Are Uplifting New Moms

The founder of In Kind Boxes shares how she's providing quality postpartum essentials to new moms in need.

Opinions expressed by Entrepreneur contributors are their own.

Maria Berglund believes every mom deserves quality postpartum care, so she launched In Kind Boxes, a volunteer-run 501(c)3 nonprofit dedicated to providing quality postpartum essentials to new moms in need. She sat down with Jessica Abo to discuss how she's promoting good health and wellbeing among today's families while reducing inequality.

Jessica Abo: Maria, tell us about In Kind.

Maria Berglund: I started In Kind because after having two of my three sons here in the U.S., I realized the true lack of support that families receive here, and I don't think that's fair. So I wanted to do something about it. Also, I was raised by a single mom in need, and we relied really heavily on our community for essentials when we were growing up. That kindness that we received has always stuck with me. I've always tried to find ways to pay that kindness forward, and now I get to do that through my work with In Kind.

How do you find the families who receive your boxes?

The way that we connect boxes to the families who need them is through our partnerships with both organizations locally and across the United States. The organizations that we donate to that are outside of Oregon often find us through social media on Instagram. They reach out and message us and say, "Hey, this is the work we're doing and how can we help connect boxes to families in our area?" If you know of an organization that could use our help, you can reach out to us via our website, and I'll do my best to try and help.

Related: Forget the Stuff! New Parents Say They Need Support, and This Mom Wants to Make Postpartum Services More Accessible.

How can people support you?

If you're watching this and our mission truly touches your heart, making a donation to In Kind will have the biggest impact. We use the funding that we receive to purchase wholesale the essentials that we fill our boxes with, and then those are given directly to families because I volunteer my time. Another way that you can support us is to go to our shop page. We have a beautiful postpartum gift box. That is the same box that we donate to families. So when you buy one, we turn around and donate one to a family in need. There's also some new merch that we just posted in our shop. Kindness Matters sweatshirts, and proceeds from the sale of those items also help us provide essentials to families in need. Other than that, just helping us bring awareness to our mission. The more eyes that we get on our work, the more support we gain and then the more families we can help.

Since it's National Smile Day, what makes you smile?

A lot of things make me smile. My children make me smile, my family, getting to wake up every day and do this job. Sometimes I have to pinch myself because I just love it so much. It's just the best job, and I'm so grateful to have it. When I get messages from our partner organizations or from moms that have received boxes and they just tell me how much they love them and how special it made them feel, that is just everything. So those are the things that make me smile.

Related: This Women's Wellness Company Set Up $10 Million Fund for Postnatal Depression


3 Ways Your Brain Reacts to Uncertainty

Here's Ben Angel's three-step plan to control your emotions and achieve your goals.

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

How This Amazing Campaign Succeeded in Changing a Brand's Perception and People's Lives at the Same Time

In our series 'Anatomy of an Ad,' Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.

How this Tech Entrepreneur, Biohacker, and Author is Helping Women with Their Periods

The founder and CEO of Flo Living on the future of biohacking and hormonal healthcare.

Duce Raymond of Sweet Baby Ray's BBQ on Using Social Media Like a Boss

Interview with Sweet Baby Ray's BBQ Catering Culinary Director Duce Raymond about his fresh approach to social media content marketing and huge results with short video for the already world-famous brand.

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

This Successful Shark Tank Entrepreneur Shares His Latest Innovation

The Founder of Ooonimals, Club 44, and the OOO Studio Lab talks about his current projects and what you need to know about the risks and rewards that exist in the NFT space.

Brendan Sweeney of Popmenu on How Ego is the Root of All Evil

Interview with Popmenu CEO Brendan Sweeney about building a positive user experience, the state of restaurant technology, and the importance of providing answers.

Recession-Proof Your Mindset with Neuroscience

With top economists fearing a recession, award-winning author Ben Angel teaches how to recession-proof your mindset with neuroscience to manage stress levels.

How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO

Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

How to Get Investment Funding for Your Business

Entrepreneur magazine's Editor-in-Chief Jason Feifer and Narya Partner Falon Donohue have a lively and informative conversation about securing the funding you need to launch your dream.

Keith Koo Explains How Angel Investors Prioritize Startup Funding Decisions

Entrepreneur Network Partner Ashley Crouch sits down with the Managing Partner of Guardian Insight Group and Angel Investor, Keith Koo.

Why this Popular Web3 Esports Game Was Designed with a Play-to-Earn Model

The Chief Product Officer of MonkeyLeague discusses his company, why monkeys are all the rage for NFTs and gaming, and his advice for developers.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.