Ads by Type
Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Recent Posts in Ads by Type
Tips and Tools for Location-Based Marketing
BY John Arnold
A primer on personalizing and targeting your messages by location
Are Location-based Ads a Coming Nightmare?
BY David Coursey
Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Not Your Father's Phone Book
BY Hayli Morrison
Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.Classified Ads »
Classified Ad Basics
Inexpensive and easy, classified ads are the most economical way to get attention for your business.Coupons »
Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.Direct Mail and Coupons »
10 Direct Mail Secrets
Check out these insider tips for creating effective direct mail pieces on a budget.Online Ads »
7 Ways to Save on Search Advertising
Tips to keep your wallet fat and strengthen your online ad campaignsBroadcast Ads »
4 Keys to Radio Advertising
From the buy to the spot, get expert advice on how to run a successful radio ad campaign.Outdoor Ads »
A Sign of Good Marketing?
Sign spinners--or 'human directionals'--are trying to stop traffic with eye-catching tricks and acrobatics. Does it work?Print Ads »
Print Ads: A Bargain for Buyers
Take advantage of today's market with these tips.
Don't Get Burned
BY Alexa Vaughn
Whether you're selling or advertising on them, coffee sleeves are a hot part of the multibillion-dollar coffee industry.Product Placement Takes the Stage
BY Rich Mintzer
You can't escape products on screen, but now they're making their way to your local theater.
Why Most Ads Fail
BY Roy Williams
Most ads aren't written to persuade; they're written not to offend.Why Aren't Your Ads Working?
BY Roy Williams
If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.The Perils of Buzz Marketing
BY Gwen Moran
Successful strategies for buzz marketing.Put Your Ads Where Your Customers Are
BY Kim T. Gordon
Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.Inventive Ways to Use Place-Based Media
BY Kim T. Gordon
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.The New Frontier of Advertising
BY Roy Williams
Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.10 Unusual Ways to Advertise
BY Roy H. Williams
Create an ad that'll stick with your customers long after they see it.Yellow Pages Ads
BY Kathy J. Kobliski
If you're not advertising in your local Yellow Pages, you could be missing out on a critical source of leads.TV Ads
BY Kathy J. Kobliski
No matter who you're trying to reach, you'll find plenty of opportunities on network television.Don't Miss
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