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Advertising How-To Guides

Strengthen Your Hellos and Goodbyes
Make better connections with e-mail list sign-ups and opt-outs.

Print Ads: A Bargain for Buyers
Take advantage of today's market with these tips.

Learn to Leverage the Radio
5 things you need to know about this effective--and underused--medium.

Online Ad Deals Are Clicking
Use these lean marketing tactics to grow your business during lean times.

Which Ad Strategy Works for You?
Rev up your ROI by choosing the best medium for your message.

Create Vocal Brand Advocates
7 steps to a successful advertising campaign.

9 Free Advertising Solutions
When the going gets tough, the tough advertise.

Integrate Your Online Advertising
Why pay for clicks when you can actively network with your customers?

A Great Ad Campaign Can Last Forever
Marketing to values is more important than marketing products.

Use Your Words
Put Google AdWords to work, and watch the customers--and sales--click in.

Make Your Ads Workhorses
Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.

The Advantages of Transit Advertising
Want to keep your business on the move? Try advertising on buses and in transit stations.

Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.

Should You Advertise?
If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.

Dumb Advertising Moves to Avoid
Want to make an effective ad? Don't make these common mistakes.

Co-op Advertising
If your suppliers offer co-op advertising programs, it could save you lots of money.

The No. 1 Rule in Advertising
Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.

Advertising at the Movies
With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.

Wow Customers With Your Ads
Try these tips for writing copy sure to draw a crowd.

Targeting the Next Generation
Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.

When Will My Ads Start Working?
It depends on a variety of factors. Here's how to create the most efficient campaign possible.

Building a Successful Advertising Plan
Before you can advertise effectively, you need to answer these important questions.

Hot on the Trail
Learn three easy ways to track your advertising results, and find out if you're really getting the most for your money.

Get Your Message Out--On a Shoestring
4 easy ways to create a successful advertising plan without spending a bundle

Take It Outside!
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.

Total Recall
Find out what the latest research can teach you about creating ads your prospects won't forget.

Selecting the Most Effective Advertising Media
How can you tell if your ads are reaching the right audience and generating the best response?

Outdoor Ads That Get Results
You can't just slap a few words on a giant sign and expect people to respond. Here's how to craft your outdoor ads for optimal results.

Make Your Advertising Work for You
It's not enough to be creative. Here's how to make sure your efforts get results.

How to Spend Your Ad Dollars
A good mix of mass media and online advertising can help you find new customers.