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J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Marketing

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Why Millennials Don't Trust Ads, Real Estate or Social Security
Grow Your Business

Why Millennials Don't Trust Ads, Real Estate or Social Security

In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Marketing

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Marketing

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
3 Things to Consider When Building a Mobile Advertising Campaign
Marketing

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Here Are the Best Months, Days and Times to Publish YouTube Videos
Grow Your Business

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Marketing

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Verizon CEO: No 'Significant' Talks to Buy AOL
Business News

Verizon CEO: No 'Significant' Talks to Buy AOL

Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
For Advertisers, Apple Watch Could Be a Double-Edged Sword
Technology

For Advertisers, Apple Watch Could Be a Double-Edged Sword

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects
Technology

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects

Double check that your online business is starting the new year with a clear-cut 'USP.'
Integrate Social Media With Print Advertising to Boost Your Marketing
Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Twitter Is Selling Ad Space in Your Following List
Social Media

Twitter Is Selling Ad Space in Your Following List

Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
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