AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Advertising Articles and Videos
There is an art to writing effective ad copy but science will help you create more effectively.
Businesses don't have the right to pre-existing good reviews, the court said.
When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.
Grow Your Business
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Marketers will now have access to more nuanced references, not just explicit mentions.
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
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