The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
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As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Allow neuroscience to guide your logo design.
The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
Jason Silva, host of National Geographic's TV show Brain Games' and futurist with YouTube series Shots of Awe,' explains what makes great content online.
The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Oh, the places Facebook knows your customers go! And live.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
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