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Recent Posts in Advertising
An Argument for Caution as Facebook Readies Mobile Ads
BY Mikal E. Belicove
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
BY Susan Gunelius
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Where to Focus Your Business's Ad Dollars in the New Year
BY Mikal E. Belicove
Here, new data that can help you plan where your business should spend on advertising in 2012.Project Grow
How to Stop Losing Money From Coupons
BY Gwen Moran
Four tips to save your business from extreme couponing practices.
To Find Local Customers, Use Local Resources
BY Mikal E. Belicove
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Advertise on Facebook? AmEx Has the Credit Card for You
BY Mikal E. Belicove
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In
BY Mikal E. Belicove
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
'Commercial Kings' Give Small Business Advertising a Kick
BY Jason Fell
Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
Why the Numbers Are Stacked Against Daily Deal Sites
BY Mikal E. Belicove
Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
HomeAway's Super Bowl Ad Game
BY Kelly K. Spors
As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
What You Can Learn from Super Bowl Ads
BY Susan Gunelius
Marketing tips from popular commercials, past and present.
Groupon Nightmares (and How to Avoid Them)
BY Sarah Jacobsson Purewal
Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses.
Facebook Ads: Success Secrets From a Facebook Insider
BY Elsa Wenzel
With Facebook Ads, you can target users based on interests, location and relationships.
Crazy for Mobile Deals
BY Jason Ankeny
A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers.Ads by Google
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