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Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Can Subway Ads Bring Mainstream Users to Foursquare?
Social Media

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
Technology

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running

YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Blurred Lines: Is Native Advertising Bad Or Good?
Marketing

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Marketing

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
How Competition Created an Industry That Changed the World
Leadership

How Competition Created an Industry That Changed the World

The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors
Franchises

McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors

The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
YouTube to Open Free Production Facility for NYC-Based Creators
Technology

YouTube to Open Free Production Facility for NYC-Based Creators

YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Marketing

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Ads on Snapchat Are Coming
Social Media

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
Social Media

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Social Media

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
Marketing

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
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