Pricing

Pricing Articles and Videos

10 Startup Tips Learned the Hard Way
Starting a Business

10 Startup Tips Learned the Hard Way

Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.
Amazon Blocks Disney DVD Orders as Pricing War With Hachette Rages On
Business News

Amazon Blocks Disney DVD Orders as Pricing War With Hachette Rages On

Amid divisive contract disputes, the Walt Disney Company is the latest multimedia giant to find itself in Amazon's crosshairs.
3 Strategies for Raising Your Prices
Marketing

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
Google to Offer Business Owners 2 TB of Free Storage for a Year
Technology

Google to Offer Business Owners 2 TB of Free Storage for a Year

Amid pricing wars between corporate computing leaders Amazon, Microsoft and Google, industry experts predict that cloud storage may soon become entirely free.
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Marketing

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Whole Foods Fined for Overcharging California Customers
Business News

Whole Foods Fined for Overcharging California Customers

Think Whole Foods is too expensive? The city attorneys of Los Angeles, Santa Monica and San Francisco are of a similar mind.
Dunkin' Donuts Franchisees Forced to Raise Coffee Prices
Franchises

Dunkin' Donuts Franchisees Forced to Raise Coffee Prices

As drought and coffee rust drive up the cost of coffee beans, Dunkin' Donuts prices are about to increase.
A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time
Lifestyle

A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time

The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
The Price is Right: Turning a Profit in the Event Planning Business
Grow Your Business

The Price is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Set the Most Competitive Prices for Your Cleaning Business
Starting a Business

Set the Most Competitive Prices for Your Cleaning Business

Follow these tips for determining a price that makes you a profit without gouging your customers.
6 Common Mistakes People Make When Starting a Business
Starting a Business

6 Common Mistakes People Make When Starting a Business

Do yourself a favor and avoid these costly pitfalls.
How This Theater Fills Its Empty Seats Every Night
Money

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Pricing Conundrum: Figuring Out the Right Strategy For You
Grow Your Business

The Pricing Conundrum: Figuring Out the Right Strategy For You

While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Advice for Making the Luxury Sell
Money

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Nailing Down the Perfect Price Point
Starting a Business

Nailing Down the Perfect Price Point

For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
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