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Pricing

Pricing Articles and Videos

3 Lessons About Pricing From A&E's Storage Wars

3 Lessons About Pricing From A&E's Storage Wars

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What the popular show about bidding on storage units can teach you about getting the best price.
November 16, 2012 in Pricing
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

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While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
August 23, 2012 in Pricing
How to Create a Competitive Pricing Strategy

How to Create a Competitive Pricing Strategy

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The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
August 1, 2012 in Pricing
Pricing a Product? Read This First

Pricing a Product? Read This First

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Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.
April 23, 2012 in Pricing
Four Questions to Ask Before Setting a Price

Four Questions to Ask Before Setting a Price

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Before you figure out your pricing, figure out your business.
February 9, 2012 in Pricing
How to Survive a Price War

How to Survive a Price War

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Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
December 28, 2011 in Pricing
How to Compete -- and Win -- When Rivals Cut Prices

How to Compete -- and Win -- When Rivals Cut Prices

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Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
December 22, 2011 in Pricing
Four Rules for Pricing Products

Four Rules for Pricing Products

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Before you put a price tag on a product or service, find out how much customers value it.
November 15, 2011 in Pricing
Why You Don't Want to Be the Low-Cost Leader

Why You Don't Want to Be the Low-Cost Leader

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Before you decide to price your products lower than the competition, let us talk you out of it.
September 14, 2011 in Pricing
Five Signs It's Time to Change Your Prices

Five Signs It's Time to Change Your Prices

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Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
August 17, 2011 in Pricing
How Do I Price My Product?Play Video

How Do I Price My Product? (Video)

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Tim Berry, president of Palo Alto Software Inc., on how a first-time business owner should price a product.
June 7, 2011 in Pricing
How to Formulate A Premium Pricing Strategy

How to Formulate A Premium Pricing Strategy

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6 tips to earn the right to charge your customers top dollar
August 5, 2010 in Pricing
Know Your Sales Margins

Know Your Sales Margins

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If you don't know whether your business makes more selling Product A or Product B, listen up.
April 30, 2010 in Pricing

Sell it for More Than it Costs

This rule may seem obvious, but do you know what your offerings cost you?
May 10, 2007 in Pricing

Secrets to Pricing Your Product

If figuring out what to charge customers has left you baffled, try these tricks.
April 2, 2004 in Pricing
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