Editor's Picks
Rule of Thumb
Make sure your message is loud and clear by following the 10/20/30 rule of Powerpoint.
A Method to Their Madness
Rooting for the underdog? Read how these formerly small businesses rose to the top.
The New Rules of E-Branding
Revamp your online brand and increase site traffic with these 6 guidelines.
Build a Better Brand
Over-Promise Your Way to the Top How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
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Emotional Branding: What's Love Got to Do With It? Plenty!Sell to your customers by appealing to both their reason and their emotions.
Colors That Bring Out Your BrandMake sure the colors you choose are sending the right message to your customers.
Target the Right NicheLooking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with TrademarksKeep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Look Big, Sell BigUse these branding tactics to give your small company a big, professional image.
Bling Your Business CardsFirst impressions count, so give your business cards some style.
Positioning: Setting Your Business ApartCreate a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Why Getting Published Can Help You NetworkIt may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
Hiring a Branding ProfessionalLooking to improve your company’s image? Here’s how to find the firm to help you do it.
4 Elements of a Winning BrandWhen it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Is Your Brand in Danger?Brand pirates now fake SMB products. Are you getting hurt?
What's in a Name?What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.