Branding

Branding Articles and Videos

Go for Chess Not Checkers When Running a Business
Leadership

Go for Chess Not Checkers When Running a Business

Whether it’s detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
The Importance of Entrepreneurs Building Their Personal Brand
The 'Treps

The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Marketing

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Marketing

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo
Franchises

Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo

Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.
The 'Treps

Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done.

The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Marketing

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Do You Care About the iPhone 6's Environmental Impact?
Marketing

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Marketing

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Grow Your Business

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares.
The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'
Grow Your Business

The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
5 Questions to Ask When Your Marketing Isn't Working
Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
How to Brand Your Side Gig While Working a Full-Time Job
Marketing

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
10 Lessons Every Entrepreneur Must Learn
Grow Your Business

10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
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