With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they arent misleading or blurring the lines between "real journalism" and straight advertising.
Branding Articles and Videos
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Capturing market share from established brands is not as difficult as you might think.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
To separate yourself from the pack and stand out where others dont, you need to be different, but not too different.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Author Dan Schawbel on why personal branding is the best place to invest.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Get your brand marketing in the holiday spirit with these six tips.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
The statement can help you make strategic decisions, train your team and develop creative messaging.
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