Editor's Picks
Are You Facing a Commodity Trap?
Don't be too quick to blame the economy--you might be the victim of your own complacence.
Building Brand Value the Playboy Way
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
5 Branding Myths Debunked
Don't get tripped up by these common misconceptions.
Does Your Brand Tell a Powerful Story?
Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
More Articles
Time to Audit Your Image
It's all in the details--from the friendliness of reception to your office decor.
The Year Ahead for General Motors
GM President Bob Lutz offers a glimpse of the battered auto manufacturer's 2010 to-do list.
Change Your Definition of Marketing
A static concept means a stagnant business, and there's never been a better time for reinvention.
Become a Gift-Giving Guru
Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
7 Holiday Marketing Mistakes to Avoid
Boost year-end sales by steering clear of these slip-ups.
Learn From Tiger's PR Troubles
For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Build a Brand Unusual
Answer your 'why,' and point your business in the right direction.
Leverage Your Inner Lemon
Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
Bring Back Big Branding
Defining and communicating your personal brand will also help you bolster your sales.
Tag Yourself
Help your business become 'it' with a great tagline.
How--and Where--People Network
Online isn't for everyone; geography matters when it comes to building connections.
Are You Losing Control of Your Brand Online?
Here are 5 ways to keep your internet presence in check.