Branding

Over-Promise Your Way to the Top How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how. More Build a Better Brand: Making Your Brand Original The Art of Rebranding Crafting Your Elevator Speech 5 Cardinal Rules of Logo Design

Emotional Branding: What's Love Got to Do With It? Plenty!
Sell to your customers by appealing to both their reason and their emotions.

Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.

Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.

Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.

Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.

Bling Your Business Cards
First impressions count, so give your business cards some style.

Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.

Why Getting Published Can Help You Network
It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.

Hiring a Branding Professional
Looking to improve your company’s image? Here’s how to find the firm to help you do it.

4 Elements of a Winning Brand
When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.

Is Your Brand in Danger?
Brand pirates now fake SMB products. Are you getting hurt?

What's in a Name?
What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.