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Branding

Recent Posts in Branding

How to Repair a Damaged Reputation Online

How to Repair a Damaged Reputation Online

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Online rumors got your brand down? Get ready to fight back.
March 20, 2012 in Branding
How a Cafe Chain Rebranded With a Pro Surfer

How a Cafe Chain Rebranded With a Pro Surfer

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A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
March 20, 2012 in Branding
Texas: The Big Mama of Brands

Texas: The Big Mama of Brands

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We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
March 20, 2012 in Branding

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Editor's Note: Our Biggest, Baddest Branding Package

Editor's Note: Our Biggest, Baddest Branding Package

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Trust isn't a new concept in branding, but it's become more important than ever.
March 20, 2012 in Branding
Branding 101: Five Tips for Solopreneurs

Branding 101: Five Tips for Solopreneurs

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Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
March 12, 2012 in Branding
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

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Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
March 1, 2012 in Branding
What Every Entrepreneur Can Learn from Hair Club for Men

What Every Entrepreneur Can Learn from Hair Club for Men

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Three tips to build a business that has staying power and remains relevant through the years.
December 30, 2011 in Branding
Why Negativity Can Be Good for Your Business Blog

Why Negativity Can Be Good for Your Business Blog

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Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
December 1, 2011 in Branding
How to Get Customers to Help Build Your Brand

How to Get Customers to Help Build Your Brand

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Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
October 27, 2011 in Branding
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.Play Video

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore. (Video)

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With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
September 26, 2011 in Branding
Three Ways to Give Back to Your Community at Holiday Time

Three Ways to Give Back to Your Community at Holiday Time

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Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
September 23, 2011 in Branding
From Entrepreneur to Icon in Five Steps

From Entrepreneur to Icon in Five Steps

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As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
September 22, 2011 in Branding
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

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Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011 in Branding
How One Online Retailer Tweaked Its Way a Better Sales Future

How One Online Retailer Tweaked Its Way a Better Sales Future

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To increase conversions, a website set out to test changes to increase registrations, calls and sales.
September 16, 2011 in Branding
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