Branding

Defining Your Brand: The First Step In Your Marketing Strategy

BY Jim Joseph

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.

5 Strategies to Build a Global Brand

BY Gwen Moran

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.

The Secrets of 7 Successful Brands

BY Paula Andruss

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

How to Turn Customers into Brand Ambassadors

BY Christopher Hann

How a little bit of personal attention can go a long way with customer loyalty.

5 Big Brand's Mistakes Solved

BY Lambeth Hochwald

How five companies messed up -- and what they should have done.

20 Brilliant Brand Logos

BY Andrew Shea

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.

Why You Should Care About Design

BY Stephanie Vozza

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.

How to Build a Brand Experience for Customers

BY Jim Joseph

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)

BY Bryan Elliott

Sands reveals his biggest branding mistakes and where he finds inspiration.

Forget What Your Customers Need; Branding Is About What They Want

BY Jim Joseph

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.

4 Ways to Spring Clean Your Brand

BY Karen Leland

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.

The Secret to a Strong Branding Message? Focus.

BY Adam Kleinberg

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.