Editor's Picks
A Marketing Tool That's Obvious, Overlooked and Cheap
Use superior service as a thrifty and effective in-house marketing mechanism.
Unearth Your Inner Indy
Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Rule of Thumb
Make sure your message is loud and clear by following the 10/20/30 rule of Powerpoint.
More Articles
Does Your Brand Tell a Powerful Story?
Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Adding Value: The Future of Marketing
Cut through the advertising noise by marketing with meaning.
Increase Your Startup's Online Visibility
5 ways to develop engaging brand language and ensure success on the internet
Building Brand Value the Playboy Way
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Chegg: Rebelling Against the Textbook Racket
Jim Safka listened to his customers and they led him to business success.
Prioritize the Customer Experience
If you don’t communicate your company standards clearly your employees might make their own.
The Ultimate Class Project
How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.
Harnessing the Wisdom of Crowd
Feedback from the masses can help with damage control and improve your brand.
Should You Be the Face of Your Business?
There are plenty of ways to be your own best spokesperson--and a few reasons not to.
5 Myths That Kill Marketing Copy
If you're going it alone, avoid these pitfalls.
5 Branding Myths Debunked
Don't get tripped up by these common misconceptions.
The Perfect Formula to Build Your Brand
Product + Expert + Promise = Brand