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5 Branding Myths Debunked
Don't get tripped up by these common misconceptions.

The Perfect Formula to Build Your Brand
Product + Expert + Promise = Brand

Chief Adrenaline Officers
For these action sports entrepreneurs, the term 'daily grind' has a whole new meaning.

Boost Your Brand
How to find the perfect pitch person to get your message out

5 Brand-Busting Mistakes to Avoid
Engaging in any one of these could sabotage your brand.

Hold the Line on Price
If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.

7 Steps to the Perfect Marketing Plan
Think about who you are, who needs what you do and how to get their attention.

Take Your Tag Line from Drab to Fab
You wouldn't just blow up the whole brand and start over. But with the tag line you can.

Success Must be Measured
4 key metrics can help you determine if your brand-building is working.

Five Great--and Necessary--Marketing Makeovers
From logos to retail locations, these businesses upped their image from so-so to stunning.

Do Marketing Counterstrikes Work?
It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.

2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.

Marketing That Takes Flight
Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.

Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.

Marketing to the 7 Deadly Sins
When it comes to recession-proof businesses, vice is nice.

Simplify Business Communication
Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.

Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

Back in the Beverage Business
The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.

The Business of Politics
A surge of young voters is fueling a niche market that targets their growing passion.

A Perfect Pair
These two college friends use their complementary skills to change the way guys buy pants.

Unearth Your Inner Indy
Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.

Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.

The ABCs of Business Cards
5 tips for creating a professional business card that leaves a lasting impression.

Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.

Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.

Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.

Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.

Bling Your Business Cards
First impressions count, so give your business cards some style.

Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.

Why Getting Published Can Help You Network
It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.