Branding
From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
Recent Posts in Branding
The 5 Branding Rules of Attraction
BY Jason Ankeny
Your brand draws customers to your business. Here are the elements you should consider when designing it.
What to Do If You Hate Your Brand
BY Erika Napoletano
Four steps to building your brand into something that's more true to you.
4 Business-Naming Tips for Branding Success
BY Alanna Francis
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there. 5 Strategies to Build a Global Brand
BY Gwen Moran
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.Play Video How Charity Water Is Reinventing Giving (Video)
BY Bryan Elliott
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool. The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. 5 Big Brand's Mistakes Solved
BY Lambeth Hochwald
How five companies messed up -- and what they should have done. How to Turn Customers into Brand Ambassadors
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty. 20 Brilliant Brand Logos
BY Andrew Shea
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention. Why You Should Care About Design
BY Stephanie Vozza
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message. How to Build a Brand Experience for Customers
BY Jim Joseph
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.Play Video Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)
BY Bryan Elliott
Sands reveals his biggest branding mistakes and where he finds inspiration. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.Ads by Google
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
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Founder, Quirky Inc.
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Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
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Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
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Meetup Co-founder
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