For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Branding Articles and Videos
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
The new name and branding will be rolled out in the next coming weeks, beginning with France.
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Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Capturing market share from established brands is not as difficult as you might think.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Author Dan Schawbel on why personal branding is the best place to invest.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
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