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Public Relations

10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.

A $25 Million Press Release
Grab the press's attention--and keep it--with concise and compelling releases.

Avoid Green Backlash
These 5 tips will help you succeed in an increasingly skeptical market.

Get Free or Low-Cost Publicity
These 10 tools can help you get the recognition you've been craving.

Your Message: From a Whisper to a Scream
Check out these low-cost marketing ideas for your new business.

Get Thee to a PR Firm
These entrepreneurs knew it was time to hire a PR firm when…

You're Invited to Network
A VIP glimpse at three gated networks and how joining can offer lucrative networking opportunities.

Start a Blog For Your Business
Make sure you examine your business goals before jumping on the blogging bandwagon.

How to Survive the Oprah Effect
You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.

Uncensored Sales Strategies
Uncover a radical approach that delivers what your customers really want.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness

Price Isn't Tied to Your Product
When pricing your product, who you're selling is more crucial than what you're selling.

A Great Ad Campaign Can Last Forever
Marketing to values is more important than marketing products.

How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.

10 Tips for Getting Your Business on Reality TV
From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.

Five Great--and Necessary--Marketing Makeovers
From logos to retail locations, these businesses upped their image from so-so to stunning.

How to Deal With a PR Disaster
Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.

Lingo for Thriving in a Web Economy
The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.

A Roundup of Apps and Tools
Whether it's payment options or collaboration that's on your mind, we've got you covered.

Growth Will be Organic
Here are some tips for growing without an external cash infusion.

Generate Buzz about Your Business
Sometimes buzz happens. Most times, however, you need to create it.

Do Marketing Counterstrikes Work?
It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.

Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.

Not Your Father's Marketing Campaign
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.

Copywriting Grammar Ain't Perfect
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.

The Palin Industry
The vice presidential candidate sparks fashion trends.

Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.

Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.