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Public Relations

Make the Most of Your Advertising Dollars
4 tips to make the most of your money in a buyer's market

Avoid Social Media Weapons of Mass Destruction
Protect your reputation from acts of 'social media terrorism.'

Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.

Learn to Leverage the Radio
5 things you need to know about this effective--and underused--medium.

More Buck Than Bang
Don't waste your startup funds on marketing tactics that cost more than they're worth.

3 Steps to the Right Marketing Mix
How to create a marketing mix that will get your business off to a flying start.

Lessons from 'Brand Obama'
Use the president's message control strategies to command attention.

'I'm Gonna Be on TV!'
Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.

What Have You Done for Me Lately?
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.

Harnessing the Wisdom of Crowd
Feedback from the masses can help with damage control and improve your brand.

9 Free Advertising Solutions
When the going gets tough, the tough advertise.

Ditch Your Desperation Marketing
When it comes to the perfect pitch, sometimes less is more.

Should You Outsource Your Online Presence?
You can save time and money by leaving social media marketing to the pros.

10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.

A $25 Million Press Release
Grab the press's attention--and keep it--with concise and compelling releases.

Avoid Green Backlash
These 5 tips will help you succeed in an increasingly skeptical market.

Get Free or Low-Cost Publicity
These 10 tools can help you get the recognition you've been craving.

Your Message: From a Whisper to a Scream
Check out these low-cost marketing ideas for your new business.

Get Thee to a PR Firm
These entrepreneurs knew it was time to hire a PR firm when…

Start a Blog For Your Business
Make sure you examine your business goals before jumping on the blogging bandwagon.

You're Invited to Network
A VIP glimpse at three gated networks and how joining can offer lucrative networking opportunities.

How to Survive the Oprah Effect
You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.

Uncensored Sales Strategies
Uncover a radical approach that delivers what your customers really want.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness

Price Isn't Tied to Your Product
When pricing your product, who you're selling is more crucial than what you're selling.

A Great Ad Campaign Can Last Forever
Marketing to values is more important than marketing products.

How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.

10 Tips for Getting Your Business on Reality TV
From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.

Five Great--and Necessary--Marketing Makeovers
From logos to retail locations, these businesses upped their image from so-so to stunning.