Public Relations

Public Relations Articles and Videos

Make a Splash With Less Effort By Using These 7 Pro PR Tips
Marketing

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Why You Should Rethink Using a PR Firm
Marketing

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Business News

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
8 Questions to Ask Before Hiring a PR Firm
Marketing

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
If You Want to Land a TV Spot, Know It's All About Timing
Marketing

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
10 Reasons Why You Probably Don't Want to Speak to the News Media
Leadership

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
How to Get PR for Your Startup
Starting a Business

How to Get PR for Your Startup

Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Marketing

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Business News

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Generate Great PR on a Shoestring Budget With These 5 Tips
Grow Your Business

Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
Marketing

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
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