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Public Relations

Upping the PR Ante With 'Experiences'
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

Public Relations Articles and Videos

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

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What all communicators can learn from one of the greatest speeches in American history.
January 21, 2014 in Public Relations
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

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OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
January 21, 2014 in Public Relations
PR Lessons for Bridge Scandal-Hit Chris Christie

PR Lessons for Bridge Scandal-Hit Chris Christie

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As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
January 15, 2014 in Public Relations
5 Steps to Conquering Public-Speaking Anxiety

5 Steps to Conquering Public-Speaking Anxiety

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People most likely to suffer from speaking anxiety are those who care most about their careers. The reason is that overachievers are highly aware of the importance of presentation skills in climbing the corporate ladder and becoming successful.
January 8, 2014 in Public Speaking
What You Can Learn From Michael Bay's Embarrassing Presentation Mishap

What You Can Learn From Michael Bay's Embarrassing Presentation Mishap

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'Transformers' director Michael Bay abruptly walked off stage in Vegas yesterday after his guest spot during a Samsung product intro became fraught with teleprompter issues.
January 8, 2014 in Public Speaking
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

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Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
December 10, 2013 in Public Relations
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

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Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
November 28, 2013 in Public Relations
How to Separate the PR Pros from the Posers

How to Separate the PR Pros from the Posers

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With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
November 21, 2013 in Public Relations
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

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Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
November 15, 2013 in Public Relations
4 Tips for Crafting the Perfect Pitch

4 Tips for Crafting the Perfect Pitch

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So you want media coverage? Join the club. Here's how to stand out from the crowd.
November 8, 2013 in Public Relations
Have a Burning Business Question? Ask the Expert.

Have a Burning Business Question? Ask the Expert.

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Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
November 7, 2013 in Public Relations
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

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In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
November 4, 2013 in Public Relations
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful

Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful

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A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
October 21, 2013 in Public Relations
5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

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Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
October 10, 2013 in Public Relations
Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

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Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
October 8, 2013 in Public Relations
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

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A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
September 18, 2013 in Public Relations
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