Public Relations

Public Relations Articles and Videos

The 7 Critical Success Factors for a Services Business
Grow Your Business

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Taming Online Customer Bullies, Cranks and the Like
Grow Your Business

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Build Credibility for Your Brand by Taking Home Industry Awards
Grow Your Business

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Marketing

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Why the PR Industry is Ripe for Disruption
Marketing

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
PR is the Star of Our Integrated Communications Universe
The 'Treps

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Why Investor Relations and Public Relations Should Work in Harmony
Marketing

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Marketing

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
Synergize Marketing Efforts to Gain New Customers
Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
How to Get the Word Out About a Product Adored by Customers
Marketing

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Marketing

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Under Armour Just Proved Human Decency Is the Best PR
Grow Your Business

Under Armour Just Proved Human Decency Is the Best PR

Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Managing and Organizing an Effective PR Strategy on a Budget
Marketing

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
The Very First PR Step a Startup Needs to Take
Marketing

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
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