Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Public Relations Articles and Videos
It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Grow Your Business
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
That staple of 20th century PR is still essential in the digital age.
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
Starting a Business
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
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