Customer Loyalty and Retention

Seven Tips for Coping with Customer Questions

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.

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Businesses Can't Afford to Neglect Customer Service on Facebook

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What 'Project Runway' Can Teach You About Business

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Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

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Why You Should Fire Your Worst Client

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Only You Can Prevent Cringe-Worthy Customer Service

BY Carol Tice

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.

August 22, 2011 in Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

BY Carol Tice

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.

July 18, 2011 in Customer Loyalty and Retention

Enchant and Engage More Customers With Social Media

BY Jason Fell

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.

July 9, 2011 in Customer Loyalty and Retention

Starting Lean: Selling a Vision (Video)

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How Your Business Can Build Customer Loyalty -- and Profits

BY Carol Tice

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.

May 9, 2011 in Customer Loyalty and Retention

Seven Tips for Building Customer Loyalty

BY Micah Solomon

Treat returning customers right and they'll return the favor.

April 13, 2011 in Customer Loyalty and Retention

What's Behind Products That Customers Fall in Love With

BY Virginia Postrel

You don't want customers to just buy your product--you want them to get emotional about it.

January 25, 2011 in Customer Loyalty and Retention

Four Steps to Launching a Loyalty Program

BY Roger L. Brooks

Structured programs can help you grow your business, retain customers and trump the competition.

December 10, 2010 in Customer Loyalty and Retention

Review: Capsule, CRM for Small Business

BY Jonathan Blum

The pros and cons of an online tool that focuses on managing the sales pipeline.

December 7, 2010 in Customer Loyalty and Retention

Marketing a Seasonal Business All Year 'Round

BY Gail Goodman

Make fall a fruitful time even if your business runs hot and cold.

October 14, 2010 in Customer Loyalty and Retention

Loyalty Marketing in Action

BY Roger L. Brooks

What you can learn from Neiman Marcus' loyalty program

August 19, 2010 in Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

BY Roger L. Brooks

Reward your customers -- they'll reward you with repeat business.

July 8, 2010 in Customer Loyalty and Retention

Six Ways to Create a Memorable Customer Experience

BY Sydney Barrows

The devil is in the details--are you paying attention to the 'little things?'

May 19, 2010 in Customer Loyalty and Retention

What's in It for Me?

BY Sydney Barrows

Five steps to creating a customer-focused experience that will set you apart from the crowd.

April 20, 2010 in Customer Loyalty and Retention

Five Ways to Show Customers You Care

BY Gail Goodman

Show them love year-round, and they'll return the favor.

February 25, 2010 in Customer Loyalty and Retention

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