Startup Basics

Startup Basics Articles and Videos

Create a Winning Perception of Your Startup With These 3 Tips
Grow Your Business

Create a Winning Perception of Your Startup With These 3 Tips

You know what they say: perception is reality. Use this to your advantage by making your company appear larger than it is.
4 Big Challenges That Startups Face
Starting a Business

4 Big Challenges That Startups Face

Three CEOs of successful ad-tech companies share their biggest roadblocks as their businesses grew.
Sift Through Your Business Ideas for a Winner With These 3 Steps
Starting a Business

Sift Through Your Business Ideas for a Winner With These 3 Steps

You may have lots of great ideas, but which ones are actually profitable ones?
The Key to Every Successful Business is Agility
Grow Your Business

The Key to Every Successful Business is Agility

Companies, especially startups, die as a result of complacency. There are four things winners do better.
Think Carefully Before Seeking Funding (Infographic)
The 'Treps

Think Carefully Before Seeking Funding (Infographic)

Ask yourself some simple questions before you pursue funding.
Crowdfunding Campaigns Come With a Growing Price Tag
Money

Crowdfunding Campaigns Come With a Growing Price Tag

A panoply of new services are being offered to make projects stand out. But an entrepreneur has to be prepared to spend some money.
5 Steps to Build a Million-Dollar Business in One Year
Starting a Business

5 Steps to Build a Million-Dollar Business in One Year

Plenty of businesses have achieved this goal, and you can too.
Why Quitting a Great Job Was the Best Decision
Starting a Business

Why Quitting a Great Job Was the Best Decision

I decided to start my own company. Here's what I learned.
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Starting a Business

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
Do You Need to Write a Formal Business Plan?
Starting a Business

Do You Need to Write a Formal Business Plan?

There is one big factor that determines whether you should put the time and effort into crafting a plan.
The Truth Behind 12 Common Startup Funding Myths
Money

The Truth Behind 12 Common Startup Funding Myths

Most inexperienced entrepreneurs have overly optimistic outlooks about how to successfully finance their startups.
Hate Being Stuck Behind a Desk? 7 Business Ideas for You.
The 'Treps

Hate Being Stuck Behind a Desk? 7 Business Ideas for You.

If you're driven by getting out and meeting new people, these businesses might be for you.
A Pitch Deck Containing These 15 Slides Is More Likely to Get the Money
Money

A Pitch Deck Containing These 15 Slides Is More Likely to Get the Money

By playing up the what, who, why and how, investors will have a better idea of why they should partner with your company.
Stuck at the Idea Phase? These 6 Collaboration Avenues Can Help.
Starting a Business

Stuck at the Idea Phase? These 6 Collaboration Avenues Can Help.

Working with others on a project is one of the most effective ways to move an idea forward.
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