Startup Basics

Startup Basics Articles and Videos

How Much Money Should Your Startup Be Burning Through?
Grow Your Business

How Much Money Should Your Startup Be Burning Through?

Decisions on burn rate must be made within the context of a startup's growth stage, the industry it operates in and the amount of financing raised.
7 Must-Do Tips for Startups to Generate Good PR
Marketing

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
20 Must-Reads for Aspiring Entrepreneurs
Starting a Business

20 Must-Reads for Aspiring Entrepreneurs

If you want to take your new business or idea to the next level, start by going through some or all of these resources.
Lacking Capital, Talent or Connections? That's Just the Fear Talking.
Starting a Business

Lacking Capital, Talent or Connections? That's Just the Fear Talking.

To see if there is any future for a new business, focus only on the essentials and develop a minimum viable product.
Create a Winning Perception of Your Startup With These 3 Tips
Grow Your Business

Create a Winning Perception of Your Startup With These 3 Tips

You know what they say: perception is reality. Use this to your advantage by making your company appear larger than it is.
4 Big Challenges That Startups Face
Starting a Business

4 Big Challenges That Startups Face

Three CEOs of successful ad-tech companies share their biggest roadblocks as their businesses grew.
Sift Through Your Business Ideas for a Winner With These 3 Steps
Starting a Business

Sift Through Your Business Ideas for a Winner With These 3 Steps

You may have lots of great ideas, but which ones are actually profitable ones?
The Key to Every Successful Business is Agility
Grow Your Business

The Key to Every Successful Business is Agility

Companies, especially startups, die as a result of complacency. There are four things winners do better.
Think Carefully Before Seeking Funding (Infographic)
The 'Treps

Think Carefully Before Seeking Funding (Infographic)

Ask yourself some simple questions before you pursue funding.
Crowdfunding Campaigns Come With a Growing Price Tag
Money

Crowdfunding Campaigns Come With a Growing Price Tag

A panoply of new services are being offered to make projects stand out. But an entrepreneur has to be prepared to spend some money.
5 Steps to Build a Million-Dollar Business in One Year
Starting a Business

5 Steps to Build a Million-Dollar Business in One Year

Plenty of businesses have achieved this goal, and you can too.
Why Quitting a Great Job Was the Best Decision
Starting a Business

Why Quitting a Great Job Was the Best Decision

I decided to start my own company. Here's what I learned.
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Starting a Business

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
Do You Need to Write a Formal Business Plan?
Starting a Business

Do You Need to Write a Formal Business Plan?

There is one big factor that determines whether you should put the time and effort into crafting a plan.
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