Startup Basics

Startup Basics Articles and Videos

How a Startup Made It During Its First Two Years Without Relying on Investors
Money

How a Startup Made It During Its First Two Years Without Relying on Investors

With a focus on the product and a few 'lucky' breaks, a mobile app developer dives into fundraising for the '99 percent.'
4 Reasons Your Business Plan Might Need to Be Trashed
Starting a Business

4 Reasons Your Business Plan Might Need to Be Trashed

While preparation is always good, no amount of charts can protect you from the realities of a 21st-century business world in permanent beta.
Master These 4 Simple Pitching Concepts to Capture a Room's Attention
Starting a Business

Master These 4 Simple Pitching Concepts to Capture a Room's Attention

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.
Your Brand Depends on Your Great Business Name Being Protected
Starting a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Peter Thiel's Very Negative -- And Very Useful -- Advice for Entrepreneurs
Starting a Business

Peter Thiel's Very Negative -- And Very Useful -- Advice for Entrepreneurs

So you're a young dot-com wannabe launching your own venture. Here's what the successful entrepreneur and investor has to say.
Don't Be Afraid to Reinvent the Wheel
Starting a Business

Don't Be Afraid to Reinvent the Wheel

It's easy to feel like everything is already set and there's no room for innovation. Don't believe it.
7 Qualities the Army Instilled in Me That Helped Me Launch a Business
The 'Treps

7 Qualities the Army Instilled in Me That Helped Me Launch a Business

Veterans possess these skills that help them excel in entrepreneur or employee roles.
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
The Formula for a Thriving Product Business
Starting a Business

The Formula for a Thriving Product Business

There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
4 Best Practices to Avoid Startup Failure
Starting a Business

4 Best Practices to Avoid Startup Failure

It takes a strong will and an unrelenting purpose to find ways in which your venture can sustain success.
How to Create a Business Plan Investors Will Love
Starting a Business

How to Create a Business Plan Investors Will Love

Here are some strategies you can use to create a strong business plan that will translate into funding.
4 Signs It's Time for Your Startup to Grow Up
Grow Your Business

4 Signs It's Time for Your Startup to Grow Up

Here are four clues your company is reaching a tipping point and must transition from entrepreneurial to professional management.
Don't Want to Screw Up Your Startup? Follow These 7 Rules.
The 'Treps

Don't Want to Screw Up Your Startup? Follow These 7 Rules.

To ensure you build a strong foundation for your new venture, make sure you do these seven things.
5 Things You Need to Know Before Hiring Your First Employee
Grow Your Business

5 Things You Need to Know Before Hiring Your First Employee

To prevent costly mistakes and wasted time, run through all of the following considerations before you even think about recruiting.
Anytime Is a Great Time to Launch a Business -- If You Do This
Grow Your Business

Anytime Is a Great Time to Launch a Business -- If You Do This

Consider these five steps so your company triumphs once out of the gates.
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