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5 Considerations When Seeking a Celebrity to Endorse Your Brand
4 min read
5 Steps to Becoming a Recognized Leader in Your Fiel...
The Psychology of Color in Marketing and Branding
The Basics of Branding
The Sharing Economy Is Taking Off: Get On the Rocket...
The 11 Must-Use Social Media Strategies to Expand Yo...
News and Articles About Branding
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Build up your legacy with this advice from the musician behind "God Bless the USA."
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
5 Conferences About the Nitty-Gritty of Succeeding as an Entrepreneur
It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
Should a Startup Ever Splurge on Logo Design?
Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
5 Steps to Becoming a Recognized Leader in Your Field
By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Why The Customers Who Don't Convert Are Immensely Important
There's an enormous audience of advocates you may be missing out on.
Brander Beware: 5 Pitfalls That Will Limit Your Startup
With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Is Your Personal Brand Disruptive?
And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Social Media Marketing
The 11 Must-Use Social Media Strategies to Expand Your Brand
Elevate your company to new heights by going off the beaten track.
Knockout Personal Branding Strategies From Mayweather and Pacquiao
Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
Enchant Customers With the Story Behind Your Brand
People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
The 3 Ways to Market Your Brand Without a Budget
A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
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