Branding
BY Brian Patrick Eha
Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
What to Do If You Hate Your Brand
BY Erika Napoletano
Four steps to building your brand into something that's more true to you. Lessons From Fair Trade on How to Make Your Brand Message More Powerful
BY Catherine Clifford
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand. 4 Business-Naming Tips for Branding Success
BY Alanna Francis
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious. Abercrombie & Fitch: Bad Business or Smart Targeting?
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing? Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.Play Video Shark Tank's Daymond John on Lessons From His Worst Mistakes (Video)
BY Bryan Elliott
The television personality and FUBU founder discusses his background and learnings as an entrepreneur. 5 Strategies to Build a Global Brand
BY Gwen Moran
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.Play Video How Charity Water Is Reinventing Giving (Video)
BY Bryan Elliott
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool. The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. How to Turn Customers into Brand Ambassadors
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty. 5 Big Brand's Mistakes Solved
BY Lambeth Hochwald
How five companies messed up -- and what they should have done. 20 Brilliant Brand Logos
BY Andrew Shea
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention. Why You Should Care About Design
BY Stephanie Vozza
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.Play Video Tony Hawk on the Importance of Constantly Evolving (Video)
BY Bryan Elliott
The skateboard icon and entrepreneur shares the secrets of his success. Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
BY Catherine Clifford
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too. How to Build a Brand Experience for Customers
BY Jim Joseph
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers. Startup Wedding Planners Explore Niche Markets to Stand Out
BY Emily Meehan
To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.Play Video Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)
BY Bryan Elliott
Sands reveals his biggest branding mistakes and where he finds inspiration. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. 3 Ways to Spark Celebrity Buzz Around Your Product
BY Gina Roberts-Grey
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.Connect with Entrepreneur
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