Branding

News and Articles About Branding

How Levi's Became a Brand With Staying Power
Branding

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
Why Denny's Sounds Like a Chill Teenager on Social Media
Social Media

Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
Kate Taylor
The Golden Age: How the PR Industry Is Coming Into its Own
Public Relations

The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Jennifer Connelly
3 Tips to Align Your Startup's 'Core Value' With Customers'
Core Values

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Jack Holt
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
Social Media

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Laura Entis
4 Tips to Successful Business Storytelling
Storytelling

4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
5 Ways Entrepreneurs Can Gain a Competitive Advantage
Competition

5 Ways Entrepreneurs Can Gain a Competitive Advantage

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Peter Voogd
Editor's Note

It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Amy Cosper
3 Key Areas Where a Strong Corporate Brand Adds Value
Branding

3 Key Areas Where a Strong Corporate Brand Adds Value

The company brand is often overlooked in today's product-centric business environment.
Chris Wirthwein
The Basics of Getting the PR Your Business Needs
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Deborah Mitchell
4 Warning Signs Your Brand Is a Terrible Teacher
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Lev Kaye
SXSW: Why Your Brand Should Study Political Campaigns
60 Second Solutions

SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Jacob Hall
Presented by
2 Key Lessons in Brand Building
Branding

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
David Hagenbuch
American Eagle, Aeropostale Abandon Logos as They Look for Edge
Branding

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.