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How Levi's Became a Brand With Staying Power
With 162 years under its belt, the denim company knows a thing or two about great branding.
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By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
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5 Ways Entrepreneurs Can Gain a Competitive Advantage
If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
3 Key Areas Where a Strong Corporate Brand Adds Value
The company brand is often overlooked in today's product-centric business environment.
The Basics of Getting the PR Your Business Needs
If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
4 Warning Signs Your Brand Is a Terrible Teacher
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
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SXSW: Why Your Brand Should Study Political Campaigns
In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
2 Key Lessons in Brand Building
Want to develop long-lasting customer relationships? It's this simple.
American Eagle, Aeropostale Abandon Logos as They Look for Edge
The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
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