Branding

News and Articles About Branding

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.

How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don’t, you need to be different, but not too different.

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it’s increasingly becoming good business to present strong, modern images of women in ad campaigns.
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