News and Articles About Branding
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Cinemagraphs still photos with a moving element can be captivating. But are they just a passing gimmick?
Rebranding is risky business. Before you take the leap, seriously think over these major dos and don'ts, backed by real examples of rebranding successes and nightmares.
Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
When employees believe in the brand, the company prospers.
The hardest part about being an entrepreneur isnt coming up with the next genius idea, it's getting it out there.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
How to deliver content and resources that your target audience will find valuable.
To expand your agency's sphere of influence, view things from the perspective of your client.
Try these techniques to shine among social media savants.
The video feature is a free and powerful tool for marketing.
Collect as much information as you can on your target market so you can create a rich statement and experience.
Grow your first-time customers into loyal brand followers with these techniques.
If you want to move beyond others preconceived notions about you, ask yourself these questions.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Customized music offerings could add to your company's brand profile, depending on your industry.
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.