News and Articles About Branding
Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Our latest conference in the New York area highlights the challenges of modern branding.
Capturing market share from established brands is not as difficult as you might think.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
To separate yourself from the pack and stand out where others dont, you need to be different, but not too different.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Author Dan Schawbel on why personal branding is the best place to invest.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Get your brand marketing in the holiday spirit with these six tips.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
The statement can help you make strategic decisions, train your team and develop creative messaging.
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why its increasingly becoming good business to present strong, modern images of women in ad campaigns.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brands value to customers and communicate that story consistently.
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