Branding

News and Articles About Branding

What the Color of Your Logo Says About Your Company (Infographic)
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
From Startup to Established Brand: Are You Ready to Transition?
Branding

From Startup to Established Brand: Are You Ready to Transition?

Four ways to tell whether you're poised to be the next Uber or Airbnb, or at least a leader in your product sector.
Avishai Abrahami
From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?
Marketing

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Kate Taylor
The 7 Tenets of Branding
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Gregg Schwartz
Grow Your Brand by Creating an Alter Ego
Branding

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
The Secret Ingredients to a Successful Branding Strategy
Branding

The Secret Ingredients to a Successful Branding Strategy

Communication with your consumers is crucial. Here are five ways to bolster it.
Joshua Conran
Why Building Your Business Comes Before Building Your Brand
Launching a Business

Why Building Your Business Comes Before Building Your Brand

Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
Kimanzi Constable
3 Tips for Co-Branding Happily Ever After
Branding

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Jennifer Connelly
3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning
Branding

3 Things Jessica Alba's Honest Company Must Do to Stop Its Brand From Burning

The personal-care company is in the hot seat regarding a wave of complaints that its sunscreen doesn't work.
Tor Constantino
Marketing Stunts: The Risks and Rewards You Need to Consider
Marketing

Marketing Stunts: The Risks and Rewards You Need to Consider

Plan carefully or you could sacrifice major brand equity in exchange for cheap attention.
Elliot Tomaeno
Short on Time and Money? You Can Still Develop a Strong Brand.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Get started by asking yourself these six questions.
Laura Entis
Become a Superhero to Customers, and Watch Your Brand Soar
Customer Service

Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'
John Brubaker

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

Today's Most Read