Branding

News and Articles About Branding

What Businesses Should Know About Copyright and Twitter Use
Copyrights

What Businesses Should Know About Copyright and Twitter Use

When your social media presence is an integral part of your livelihood, it's important to know what you can do to protect yourself.
Nina Zipkin
The Unglamorous Truth About My First Year of Business
Starting a Business

The Unglamorous Truth About My First Year of Business

Sometimes you're better off not knowing what you're getting into.
Sarah Vermunt
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
How to Brand and Advertise Your Craft Beverage Startup
Starting a Business

How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
Forecasting Business Success Through the Lens of the Product and the Brand
forecasting

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Jim Joseph
YouTube Star Shares Ways to Keep Audience Strong (VIDEO)
YouTube

YouTube Star Shares Ways to Keep Audience Strong (VIDEO)

Cassey Ho of Blogilates suggests you ask yourself these three questions to build engagement.
Linda Lacina
5 Marketing Lessons From UFC Legend Conor McGregor
Marketing

5 Marketing Lessons From UFC Legend Conor McGregor

To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.
Brian Horn
5 Things Business Leaders Can Learn From Bloggers
Blogging

5 Things Business Leaders Can Learn From Bloggers

From brand building to a constant feedback loop, bloggers can teach executives and entrepreneurs a lot about growing a brand.
Charlotte Nichols
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
How Subway Can Recover From the Jared Controversy (VIDEO)
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
Is Your Personal Brand Losing You Business?
Personal Branding

Is Your Personal Brand Losing You Business?

Have you built your personal website yet? If no, why not?
Patrick Ambron
The Real Winner of the Women's World Cup: Nike
Branding

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out
Celebrities

Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Lady Gaga, Madonna, Rihanna and Katy Perry have legions of dedicated fans. Why not follow their examples?
Deborah Mitchell
How to Separate Yourself From the Competition
Competitive Advantages

How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.
Dorie Clark

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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