Branding

News and Articles About Branding

Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts
Crowdfunding

Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts

The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Catherine Clifford
Have a Burning Business Question? Ask the Expert: Jim Joseph.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jim Joseph.

Our expert Jim Joseph is looking to take your questions on everything marketing including branding, positioning, social media and the digital world.
Andrea Huspeni
How to Define Your Brand as a Leader
Branding

How to Define Your Brand as a Leader

Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
Dorie Clark
How to Turbocharge the Launch of Your Corporate Blog
Blog

How to Turbocharge the Launch of Your Corporate Blog

In order for people to read your blog, it must provide great content and be promoted. Here are a few tips to get you started.
Jeff Foster
5 Ways to Maximize a Branding Tool You Are Already Using Every Day
Branding

5 Ways to Maximize a Branding Tool You Are Already Using Every Day

This is the most simple yet most overlooked brand asset.
Fabian Geyrhalter
5 Ways Niche Brands Can Build a Massive Community
Marketing

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Jennifer Dopazo
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments
YouTube

Why This YouTube Star Spends 2 Hours Daily Reading Audience Comments

Cassey Ho of Blogilates explains how to develop a relationship with your followers.
Linda Lacina
People Don't Want Something Truly New, They Want the Familiar Done Differently.
Psychology

People Don't Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Nir Eyal
Set Your Prices So It's a Win, Win, Win
Pricing

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Further Engage Customers By Creatively Distributing Your Brand
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Jim Joseph
Move Your Business Forward By Drawing a Perceptual Map
Grow Your Business

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Jim Joseph
6 Secrets Nobody Tells You About Personal Branding
Personal Branding

6 Secrets Nobody Tells You About Personal Branding

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Anna Johansson

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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