Branding

News and Articles About Branding

10 High-Profile Brand Partnerships That Struck Gold
Partnerships

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
The Best and Worst Ads of Super Bowl 50
Advertising

The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
Your Recipe for Entrepreneurial Success: Creativity, Beliefs and Purpose
Artists

Your Recipe for Entrepreneurial Success: Creativity, Beliefs and Purpose

Artists Taylor Hanson and Kevin McCoy talk about artistry and entrepreneurship.
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Ask the Expert

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni
4 Content Marketing Tips to Boost Your Personal Brand
Content Marketing

4 Content Marketing Tips to Boost Your Personal Brand

Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
Dan Schawbel
4 Must-Haves for Brands Considering TV Commercials
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
4 Tactics for Making Your New Business Seem More Established
Ready To Launch

4 Tactics for Making Your New Business Seem More Established

If your business is just getting off the ground, it doesn't have to appear that way.
Lauren Hooker
Fans React Angrily After Popular YouTubers File to Trademark 'React'
YouTube

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Bragging About Treating Your Team Well Is Always Good PR
Public Relations

Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Derek Newton
Millions of Diet Coke Bottles Are Getting Some Love From HP
Coca-Cola

Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Why Small Businesses Need Strong Logos
Ready To Launch

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Are You Famous Enough to Not See Twitter Ads?
Twitter

Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
10 Ways Entrepreneurs Undermine Their Personal Brands
Personal Branding

10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
John Rampton
3 Steps to Omnipresence
Marketing

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Grant Cardone

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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