BY Karen LelandEntrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
BY Jim JosephKnowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
BY Jim JosephDespite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.