Branding

News and Articles About Branding

Do You Care About the iPhone 6's Environmental Impact?

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares.
The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
5 Questions to Ask When Your Marketing Isn't Working

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
How to Brand Your Side Gig While Working a Full-Time Job

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
10 Lessons Every Entrepreneur Must Learn

10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
Define Your Brand With Focus and Flexibility

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The 4 E's of Exceptional Entrepreneurship

The 4 E's of Exceptional Entrepreneurship

The hardest part about being an entrepreneur isn’t coming up with the next genius idea, it's getting it out there.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Not a Born Writer? You Could Still Master This Branding Skill.

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Think Like a Company's Marketing Director

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
3 Ways to Leverage Hashtags to Enhance Your Brand

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
The Better You Know Your Customer, the Better You Can Position Your Brand

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Don't Want to Be Pigeonholed? Answer These 3 Questions.

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others’ preconceived notions about you, ask yourself these questions.
This Old-School Tool Can Help You Create a Positioning Statement

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Does Your Company Need a Spotify Playlist?

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
3 Tips to Rebrand Without Breaking the Bank

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Meet the Man with the Midas Touch

Meet the Man with the Midas Touch

Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
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