Branding

News and Articles About Branding

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don’t, you need to be different, but not too different.

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it’s increasingly becoming good business to present strong, modern images of women in ad campaigns.

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.

Does Personal Branding Really Help Your Business?

Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently.

Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors

If you don’t come clean, you might not come away with investors' money, the celebrity branding expert says.

How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.

Go for Chess Not Checkers When Running a Business

Whether it’s detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.

The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
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