News and Articles About Branding
Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
As you prepare to launch your company, keep these social-media rules in mind.
The steps you must take to turn a side hustle into a full-fledged business.
Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Its important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Get a thriving company off the ground with this plan.
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
In todays hyper-smart and sensitive culture, brand is bigger, and more valuable, than ever.
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Here are five tips to get started producing photo and video content for different platforms.
One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Just because one color works for some companies doesn't mean it will work for yours.
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Before you spend hours agonizing over what to call your company, consider these three tips.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
It's more powerful to be polarizing than it is to be neutral.
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.