This ad will close in

Branding

Subscribe

News and Articles About Branding

New Business? Here Are 5 Tips on How to Craft a Great Brand.
BY
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
Optimizing Your Website for Local Searches

Optimizing Your Website for Local Searches

BY
With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
April 15, 2014 in Technology
Porn Accident: US Airways Issues Worst Brand Tweet of All Time

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

BY
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
April 15, 2014 in Business News
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

BY
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 12, 2014 in Marketing
Brand During a Startup's Infancy for Maximum Impact

Brand During a Startup's Infancy for Maximum Impact

BY
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
April 11, 2014 in Marketing
Create a Powerful Brand by Answering Two Questions

Create a Powerful Brand by Answering Two Questions

BY
Here is a common sense approach to branding for small businesses.
April 10, 2014 in Marketing
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

BY
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

BY
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
April 9, 2014 in Marketing
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

BY
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
April 8, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

BY
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 8, 2014 in Social Media
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

BY
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
April 8, 2014 in Marketing
How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions

BY
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
April 8, 2014 in Marketing
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

BY
Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
April 7, 2014 in Business News
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

BY
Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
April 4, 2014 in Marketing
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

BY
A compelling brand story gives your audience a way to connect with you.
April 3, 2014 in Marketing
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

BY
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
April 3, 2014 in Marketing
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

BY
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
April 3, 2014 in Marketing
Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic)

BY
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
April 2, 2014 in Social Media
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

BY
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

BY
Business owners should follow big brands' leads and fashion content that speaks to customers.
April 2, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

BY
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
April 2, 2014 in Marketing
Use These Twitter Guidelines to Avoid a PR Nightmare

Use These Twitter Guidelines to Avoid a PR Nightmare

BY
Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
April 1, 2014 in Social Media
This Is How a Brand Loses Its Luster

This Is How a Brand Loses Its Luster

BY
A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
April 1, 2014 in Branding
The Real Reason Taco Bell Made the Waffle Taco

The Real Reason Taco Bell Made the Waffle Taco

BY
Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
March 28, 2014 in Franchises
The 4 Elements of a Legacy Brand

The 4 Elements of a Legacy Brand

BY
Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
March 28, 2014 in Marketing
1 2 3 4 5 6 7 8 ... 16 Next

Most Shared Stories

From the Entrepreneur Bookstore

Tweet Naked
Tweet Naked
By Scott Levy
More Info