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How Levi's Became a Brand With Staying Power
The Basics of Branding
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News and Articles About Branding
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Give Your Brand a Boost With Lifestyle Content
It's your ticket to reaching an audience that doesn't even know they need you.
4 Keys to Raising Your Content Marketing Game
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Social Media Marketing
4 Do's and 4 Don'ts for Businesses Using Social Media
If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
5 Examples of Stellar Logo Design and Packaging
These organizations have used design to create truly robust brands.
The Greatness Guide to Building Your Brand and Empire
Here are the key ingredients to building a brand that has real staying power and can make a difference.
3 Reasons Fake Fans Cause Real Problems for Businesses
While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Mastering Your Brand's Story
Effective storytelling can help you capture the hearts and minds of customers.
Small Business PR
You Don't Create Your Company's Brand -- You Discover It.
The six ingredients that make up your brand and how to use them to capture your company's essence.
NFL Players Inc.
Why Philanthropy Is Good Business
Community involvement energizes employees, builds customer relationships and enhances a brand as no advertising campaign ever could.
6 Core Principles of Star Brands
Behind every standout brand are smart, assertive choices and a successful business model.
Social Media Marketing
How Your Brand Can Host a Celebrity Takeover on Social Media
Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
The Hidden Power of the Business Card
Having something physical gives you a chance to put your "card(s)" on the table.
Artist Claims Apple Stole His Style
The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
Starting a Business
Reprints & Licensing
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