News and Articles About Branding
To expand your agency's sphere of influence, view things from the perspective of your client.
Try these techniques to shine among social media savants.
The video feature is a free and powerful tool for marketing.
Collect as much information as you can on your target market so you can create a rich statement and experience.
Grow your first-time customers into loyal brand followers with these techniques.
If you want to move beyond others preconceived notions about you, ask yourself these questions.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Customized music offerings could add to your company's brand profile, depending on your industry.
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
There are four common problems that come with taking on an established, but faltering, business.
How to strategically curate brand-building content in short chunks of time.
Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
As you prepare to launch your company, keep these social-media rules in mind.
The steps you must take to turn a side hustle into a full-fledged business.
Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Its important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Get a thriving company off the ground with this plan.
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