Branding

News and Articles About Branding

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Ask the Expert

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni
4 Content Marketing Tips to Boost Your Personal Brand
Content Marketing

4 Content Marketing Tips to Boost Your Personal Brand

Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
Dan Schawbel
4 Must-Haves for Brands Considering TV Commercials
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
4 Tactics for Making Your New Business Seem More Established
Ready To Launch

4 Tactics for Making Your New Business Seem More Established

If your business is just getting off the ground, it doesn't have to appear that way.
Lauren Hooker
Fans React Angrily After Popular YouTubers File to Trademark 'React'
YouTube

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Bragging About Treating Your Team Well Is Always Good PR
Public Relations

Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Derek Newton
Millions of Diet Coke Bottles Are Getting Some Love From HP
Coca-Cola

Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Why Small Businesses Need Strong Logos
Ready To Launch

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Are You Famous Enough to Not See Twitter Ads?
Twitter

Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
10 Ways Entrepreneurs Undermine Their Personal Brands
Personal Branding

10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
John Rampton
3 Steps to Omnipresence
Marketing

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Grant Cardone
5 Ways to Reach Millions of People
Connecting with customers

5 Ways to Reach Millions of People

The Internet and social media make it theoretical possible to have a vast audience, but only if you have a story to tell.
Daniel Ally
How This Company Is Making Millions in an Ultra Crowded Market
Small Business - Big Impact

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies
Marketing Strategies

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Anna Johansson