Branding

News and Articles About Branding

Think Like a Company's Marketing Director

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
3 Ways to Leverage Hashtags to Enhance Your Brand

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
The Better You Know Your Customer, the Better You Can Position Your Brand

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Don't Want to Be Pigeonholed? Answer These 3 Questions.

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others’ preconceived notions about you, ask yourself these questions.
This Old-School Tool Can Help You Create a Positioning Statement

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Does Your Company Need a Spotify Playlist?

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
3 Tips to Rebrand Without Breaking the Bank

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Meet the Man with the Midas Touch

Meet the Man with the Midas Touch

Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
7 Tips for Naming (or Re-Naming) Your Company

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Taglines Are the First Step to Emotionally-Engaged Customers

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
10 Must-See Videos on Business, Creativity and Success

10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Are You Meeting Your Customers' Online Marketing Expectations?

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Richard Branson on How to Turn a Business Around

Richard Branson on How to Turn a Business Around

There are four common problems that come with taking on an established, but faltering, business.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Staying on Track While Diversifying a Business

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
5 Keys to Increasing Your Influence on Social Media

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

The steps you must take to turn a side hustle into a full-fledged business.
The 3 Fundamentals of Wildly Successful Brands

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
How to Build a Business in Just 10 Days

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
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