News and Articles About Branding
Ask the Expert
Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Ready To Launch
If your business is just getting off the ground, it doesn't have to appear that way.
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Don't be shy about going public when you boost pay or host fun events for your employees.
The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
Ready To Launch
5 tips for creating a brand that makes the splash you want to make.
If you have to ask, you probably aren't.
Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
Be so omnipresent unforeseen setbacks will not set you back.
Connecting with customers
The Internet and social media make it theoretical possible to have a vast audience, but only if you have a story to tell.
Small Business - Big Impact
The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Starting a new business with limited resources? Effective marketing is still well within your reach.
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