This ad will close in

Branding

Subscribe

News and Articles About Branding

Name That Company to Dazzling Success
BY
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
April 24, 2014 in Marketing
Expert Explains What Makes the Best Logos So Good

Expert Explains What Makes the Best Logos So Good

BY
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
April 24, 2014 in Marketing
My Company Has a Jersey Accent: Branding With a Distinctive Voice

My Company Has a Jersey Accent: Branding With a Distinctive Voice

BY
How your startup uses language to shape the customer experience says a lot about what it believes in.
April 23, 2014 in Marketing
The 3 C's of Content Marketing

The 3 C's of Content Marketing

BY
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
April 23, 2014 in Marketing
Video: How to Stand Out in a Crowded MarketplacePlay Video

How to Stand Out in a Crowded Marketplace (Video)

BY
Our expert explains you must be compelling to be remembered.
April 23, 2014 in Marketing
Meet the Real Estate Franchise Backed by Warren Buffett

Meet the Real Estate Franchise Backed by Warren Buffett

BY
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
April 20, 2014 in Franchises
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

BY
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
Optimizing Your Website for Local Searches

Optimizing Your Website for Local Searches

BY
With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
April 15, 2014 in Technology
Porn Accident: US Airways Issues Worst Brand Tweet of All Time

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

BY
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
April 15, 2014 in Business News
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

BY
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 12, 2014 in Marketing
Brand During a Startup's Infancy for Maximum Impact

Brand During a Startup's Infancy for Maximum Impact

BY
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
April 11, 2014 in Marketing
Create a Powerful Brand by Answering Two Questions

Create a Powerful Brand by Answering Two Questions

BY
Here is a common sense approach to branding for small businesses.
April 10, 2014 in Marketing
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

BY
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

BY
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
April 9, 2014 in Marketing
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

BY
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
April 8, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

BY
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 8, 2014 in Social Media
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

BY
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
April 8, 2014 in Marketing
How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions

BY
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
April 8, 2014 in Marketing
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

BY
Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
April 7, 2014 in Business News
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

BY
Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
April 4, 2014 in Marketing
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

BY
A compelling brand story gives your audience a way to connect with you.
April 3, 2014 in Marketing
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

BY
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
April 3, 2014 in Marketing
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

BY
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
April 3, 2014 in Marketing
Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic)

BY
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
April 2, 2014 in Social Media
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

BY
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
1 2 3 4 5 6 7 8 ... 16 Next

Most Shared Stories

From the Entrepreneur Bookstore

Tweet Naked
Tweet Naked
By Scott Levy
More Info